Analyzing the ways IT has changed our TV consumption: Binge Watching and Marathon Watching

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review


Research units


Rather than viewing television shows one episode at a time, many people now consume them back-to-back. While this is in itself a unique practice, it manifests in various forms, two of which seem to enjoy great popularity: ‘bingeing’ and ‘marathoning’. In this study, we explore their association with online television streaming services and scheduled television. Further, we examine whether these technologies play a role in people’s consumption decisions in terms of content quality, an issue, which has so far received no academic attention. This we believe is of great importance to both consumers and content providers. We analyze the relationship based on user-generated
data extracted from Twitter. The findings reveal that individual viewers consume
higher quality content while bingeing than while marathoning. We discuss the
implications of our results for theory and practice.


Original languageEnglish
Title of host publicationProceedings of the International Conference on Information Systems
Publication statusPublished - 1 Jan 2018
MoE publication typeA4 Article in a conference publication
EventInternational Conference on Information Systems - Seoul, Korea, Republic of
Duration: 10 Dec 201713 Dec 2017
Conference number: 38

Publication series

PublisherAssociation for Information Systems (AIS)
ISSN (Print)1026-1079


ConferenceInternational Conference on Information Systems
Abbreviated titleICIS
CountryKorea, Republic of

    Research areas

  • binge watching, marathon watching, autonomy, online television streaming services, system usage, digital content quality, digital consumption decision-making, user-generated data, behavioral manifestations and outcomes

ID: 15952792