Professor of Practice
Research units & titles
- Professor of Practice Department of Marketing - Professors, fixed term
Artistic and research interests
Dr. Pekka Mattila serves as a Professor of Practice at the Aalto University School of Business. He works frequently with European, Asian, African and North-American executive audiences on themes of strategic management and agility, strategy co-creation, business model innovation, executive leadership, top team dynamics, change management, organizational culture and strategic marketing.
Since spring 2011 he has served as the Group Managing Director and Associate Dean of Aalto University Executive Education. In addition to his academic activities Dr. Mattila has conducted an active business career. Currently he serves as the Chairman of the Board or as a Member of the Board at a number of innovative companies. Previously he served in executive, management and senior staff positions in the Nordic financial services industry. Currently he serves as a Member of the Board of The Finnish National Gallery. From 2009 till 2017 he served as the Chairman of the Board of the Helsinki Festival. He is a Founding Member of Nordic Institute of Business and Society.
Dr. Mattila holds a doctorate and masters in sociology at the University of Helsinki and an Executive MBA at London Business School. Over the years, he has frequently visited a number of prestigious European and Asian universities teaching management, organizational behavior, marketing and sociology. Dr. Mattila has authored a number of managerial books on leadership, change management and strategic marketing and sales. Dr. Mattila’s consulting and coaching career started in 2003, and his corporate clients comprise over 270 Nordic and international companies, entrepreneurial ventures as well as prominent public sector institutions and NGOs.
Dr. Mattila's research and artistic interests include:
- B2B marketing
- Change management
- Consumer behavior
- Executive leadership
- Organizational behavior
- Pricing management
- Services management
- Strategic management
- Strategic marketing
- Top team dynamics
Hogan Assessment Certification (HPI, HDS, MVPI), Singapore: Optimal. ,Jul 2018 -
Diagnosing & Initiating Change. Continuing Coach Education (CCE) Programme. Kets de Vries Institute. London, United Kingdom.,Mar 2018 -
- Business models, Open innovation, Service business management, Services marketing, Media business, Marketing communications, Brand, Pricing, Strategic marketing, Leading Change, NextMedia, Executive Education, Aalto EE, Fashion Marketing, MediaMark, Organizational development, Organizational behavior, Strategic leadership, Top teams, Executive boards