"You should have been there": understanding consumer practices of value co-creation through comparative videography

J. Hietanen, P. Parvinen, J. Mattsson, J. Aspara, H. Tikkanen

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference contribution › Scientific › vertaisarvioitu

Alkuperäiskieli	Englanti
Otsikko	Global Marketing Conference 2010, Tokyo, Japan, September 9-12, 2010
Toimittajat	E.Y. Kim
Kustantaja	Korean Academy of Marketing Science (KAMS)
Tila	Julkaistu - 2010
OKM-julkaisutyyppi	A4 Artikkeli konferenssijulkaisuussa

Nimi
Kustantaja	Korean Academy of Marketing Science (KAMS)
ISSN (painettu)	1976-8699

OpenUrl-saatavuus

@inproceedings{87a89fdd36b440318074942a4db355d2,

title = "{"}You should have been there{"}: understanding consumer practices of value co-creation through comparative videography",

author = "J. Hietanen and P. Parvinen and J. Mattsson and J. Aspara and H. Tikkanen",

year = "2010",

language = "English",

publisher = "Korean Academy of Marketing Science (KAMS)",

editor = "E.Y. Kim",

booktitle = "Global Marketing Conference 2010, Tokyo, Japan, September 9-12, 2010",

}

Global Marketing Conference 2010, Tokyo, Japan, September 9-12, 2010. toim. / E.Y. Kim. Korean Academy of Marketing Science (KAMS), 2010.

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference contribution › Scientific › vertaisarvioitu

TY - GEN

T1 - "You should have been there": understanding consumer practices of value co-creation through comparative videography

AU - Hietanen, J.

AU - Parvinen, P.

AU - Mattsson, J.

AU - Aspara, J.

AU - Tikkanen, H.

PY - 2010

Y1 - 2010

M3 - Conference contribution

BT - Global Marketing Conference 2010, Tokyo, Japan, September 9-12, 2010

A2 - Kim, E.Y.

PB - Korean Academy of Marketing Science (KAMS)

ER -