Why to measure anyway? - On the breakthrough of in-line measurement technology in automotive manufacturing

Valtteri Tuominen

Why to measure anyway? - On the breakthrough of in-line measurement technology in automotive manufacturing

Julkaisun otsikon käännös: Why to measure anyway? - On the breakthrough of in-line measurement technology in automotive manufacturing

Valtteri Tuominen

Tutkimustuotos: Doctoral Thesis › Collection of Articles

Abstrakti

Tässä väitöskirjassa luodaan ymmärrys muutosvastarintamekanismeihin, jotka kohdistuvat perinteisiä markkinoita muuttaviin teknologiainnovaatioihin. Tässä työssä luodaan yksinkertainen lähestymistapa, jolla teknologiayritykset voivat suunnitella strategiaa ja arvolupausta uuden markkinan avaamiseen. Autoteollisuuden mittalaitemarkkinat olivat suuren mullistuksen edessä vuosien 2006 ja 2016 välissä. Perinteiset laadunvalvontamenetelmät eivät enää kyenneet vastamaan yhä monimutkaisempien valmistusprosessien tarpeisiin. Uudistuville mittalaitemarkkinoille pyrki näinä vuosina useita eri yrityksiä ja teknologioita. Tässä väitöskirjassa seurataan yhden mittausteknologian matkaa, vaikeuksien kautta voittoon. Tässä työssä esitetään innovaatioteoriaan pohjautuva hypoteesi kolmesta muutosvastarinnan mekanismista, joihin tulee vastata, jotta mahdollistetaan teknologiainnovaation läpimurto perinteisille markkinoille. Tässä työssä esitellään kehitysprosessi, jolla uudelle ja innovatiiviselle tuotantomittausteknologialle löydettiin vastalääkkeet kolmelle muutosvastarintamekanismille. Ensimmäisen muutosvastarinta-vastalääkkeen piti vastata asiakkaiden olemassa olevan liiketoiminnan tiukkoihin marginaaleihin ja resurssipulaan, joka oli yksi syy perinteisille yhtiöille olla investoimatta uusiin teknologioihin. Ensimmäinen yritys vastalääkkeen löytämiseksi liittyi mittalaitteen tarkkuuden verifioimiseen, jolla todistettiin, että perinteiset menetelmät eivät enää riittäneet tehtävään. Vasta ymmärrys kääntää ekologiset ja sosiaalisetkin vaikutukset taloudellisiksi mittareiksi auttoi löytämään todellisen syyn ja hyödyn investoida uuteen mittausteknologiaan. Toinen muutosvastarinnan vastalääke liittyy tapaan sovittaa ristiriidattomasti uusi teknologia olemassa oleviin teollisuuden rakenteisiin. Tässä työssä esitellään "virtual clamp" -metodin synty ja kehitys. Tällä menetelmällä muutettiin perinteinen mekaaninen tehtävä ohjelmistotehtäväksi. Tästä syntyi "win-win" -ratkaisu, jossa tuotetaan tasoon puristetut mittaustulokset ilman raskasta mekaanista puristinta. Uusia nousevia teknologioita ei usein nähdä houkuttelevina investointikohteina, koska olemassa olevat asiakkaat eivät vielä sellaista osaa pyytää. Kolmas muutosvastarinnan vastalääke vastaa tähän. Tässä kirjassa esitellään uuden mittausavusteisen hitsaussolun konseptin kehitystarina, jossa tuotantolinjamittauksen rooli valmistuksen ytimessä korostuu. Esitettyä kolmen muutosvastarintamekanismin hypoteesia testataan vielä kahdessa autoteollisuuden ulkopuolisessa käytännön tapauksessa. Positiivinen palaute antaa olettaa, että esitetystä lähestymistavasta on hyötyä teknologiayrityksille arvolupauksen laatimisessa teknologiainnovaatioille.

Julkaisun otsikon käännös	Why to measure anyway? - On the breakthrough of in-line measurement technology in automotive manufacturing
Alkuperäiskieli	Englanti
Pätevyys	Tohtorintutkinto
Myöntävä instituutio	Aalto-yliopisto
Valvoja/neuvonantaja	Haggren, Henrik, Vastuuprofessori
Kustantaja	Aalto University
Painoksen ISBN	978-952-60-7685-0
Sähköinen ISBN	978-952-60-7686-7
Tila	Julkaistu - 2017
OKM-julkaisutyyppi	G5 Artikkeliväitöskirja

Tutkimusalat

tuotantolinjamittaus
teknologiainnovaatio
muutosvastarinta
pääsy markkinoille

Pääsy asiakirjaan

http://urn.fi/URN:ISBN:978-952-60-7686-7Lisenssi: Määrittelemätön

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@phdthesis{3af15dc20af54bfcbbc6343778d0e5e9,

title = "Why to measure anyway? - On the breakthrough of in-line measurement technology in automotive manufacturing",

abstract = "This doctoral thesis is about disruptive innovation. It's about understanding the change resistance mechanisms and learning to make a market breakthrough with disruptive technology. This work develops a simple framework for designing the value proposition and market entry strategy for a disruptive innovation. The metrology markets in automotive industry were facing strong disruption between 2006 and 2016. The traditional measurement and quality control methods had become insufficient for controlling the more complex manufacturing processes. Several new measurement technologies were competing to break through to the markets. This doctoral thesis follows the journey of one in-line measurement technology through all the failures and eventual success. Based on the theory of disruptive innovation, this thesis presents a hypothesis of three change resistance mechanisms that need to be addressed simultaneously for the disruptive technology to break through to established markets. The development process of these three {"}change resistance antidotes{"} are presented in detail.The first antidote had to counter the tight margins and lack of resources that were preventing mainstream companies from investing to new technology. The first attempts for finding the antidote was about validating accuracy and proving that traditional methods are insufficient for the task. Learning to translate ecological and social impacts of the technology into economic measures was the key for finding the real benefit and solution. Second antidote was a about finding a way to adapt the new technology without assaulting against existing industry structures. This thesis presents the development of the virtual clamp, which converts a traditional mechanical task into a software task. It is a win-win solution that provides clamped measurement results without the downsides of the heavy weight mechanical clamping device. Third antidote counters the lack of pull from existing mainstream customers, which makes new emerging technologies to be unattractive. The development of the measurement-aided welding cell places real-time measurement technology into the very core of manufacturing. This highlights the new technology as the enabling factor for future manufacturing. The hypothesis is further tested in two test cases outside of automotive manufacturing. The positive feedback suggests that the three change resistance antidotes can be used as a practical framework for developing value propositions of disruptive technologies.",

keywords = "in-line measurement, disruptive technology, change resistance, market entry, tuotantolinjamittaus, teknologiainnovaatio, muutosvastarinta, p{\"a}{\"a}sy markkinoille, in-line measurement, disruptive technology, change resistance, market entry",

author = "Valtteri Tuominen",

year = "2017",

language = "English",

isbn = "978-952-60-7685-0",

series = "Aalto University publication series DOCTORAL DISSERTATIONS",

publisher = "Aalto University",

number = "209",

address = "Finland",

school = "Aalto University",

}

TY - BOOK

T1 - Why to measure anyway? - On the breakthrough of in-line measurement technology in automotive manufacturing

AU - Tuominen, Valtteri

PY - 2017

Y1 - 2017

N2 - This doctoral thesis is about disruptive innovation. It's about understanding the change resistance mechanisms and learning to make a market breakthrough with disruptive technology. This work develops a simple framework for designing the value proposition and market entry strategy for a disruptive innovation. The metrology markets in automotive industry were facing strong disruption between 2006 and 2016. The traditional measurement and quality control methods had become insufficient for controlling the more complex manufacturing processes. Several new measurement technologies were competing to break through to the markets. This doctoral thesis follows the journey of one in-line measurement technology through all the failures and eventual success. Based on the theory of disruptive innovation, this thesis presents a hypothesis of three change resistance mechanisms that need to be addressed simultaneously for the disruptive technology to break through to established markets. The development process of these three "change resistance antidotes" are presented in detail.The first antidote had to counter the tight margins and lack of resources that were preventing mainstream companies from investing to new technology. The first attempts for finding the antidote was about validating accuracy and proving that traditional methods are insufficient for the task. Learning to translate ecological and social impacts of the technology into economic measures was the key for finding the real benefit and solution. Second antidote was a about finding a way to adapt the new technology without assaulting against existing industry structures. This thesis presents the development of the virtual clamp, which converts a traditional mechanical task into a software task. It is a win-win solution that provides clamped measurement results without the downsides of the heavy weight mechanical clamping device. Third antidote counters the lack of pull from existing mainstream customers, which makes new emerging technologies to be unattractive. The development of the measurement-aided welding cell places real-time measurement technology into the very core of manufacturing. This highlights the new technology as the enabling factor for future manufacturing. The hypothesis is further tested in two test cases outside of automotive manufacturing. The positive feedback suggests that the three change resistance antidotes can be used as a practical framework for developing value propositions of disruptive technologies.

AB - This doctoral thesis is about disruptive innovation. It's about understanding the change resistance mechanisms and learning to make a market breakthrough with disruptive technology. This work develops a simple framework for designing the value proposition and market entry strategy for a disruptive innovation. The metrology markets in automotive industry were facing strong disruption between 2006 and 2016. The traditional measurement and quality control methods had become insufficient for controlling the more complex manufacturing processes. Several new measurement technologies were competing to break through to the markets. This doctoral thesis follows the journey of one in-line measurement technology through all the failures and eventual success. Based on the theory of disruptive innovation, this thesis presents a hypothesis of three change resistance mechanisms that need to be addressed simultaneously for the disruptive technology to break through to established markets. The development process of these three "change resistance antidotes" are presented in detail.The first antidote had to counter the tight margins and lack of resources that were preventing mainstream companies from investing to new technology. The first attempts for finding the antidote was about validating accuracy and proving that traditional methods are insufficient for the task. Learning to translate ecological and social impacts of the technology into economic measures was the key for finding the real benefit and solution. Second antidote was a about finding a way to adapt the new technology without assaulting against existing industry structures. This thesis presents the development of the virtual clamp, which converts a traditional mechanical task into a software task. It is a win-win solution that provides clamped measurement results without the downsides of the heavy weight mechanical clamping device. Third antidote counters the lack of pull from existing mainstream customers, which makes new emerging technologies to be unattractive. The development of the measurement-aided welding cell places real-time measurement technology into the very core of manufacturing. This highlights the new technology as the enabling factor for future manufacturing. The hypothesis is further tested in two test cases outside of automotive manufacturing. The positive feedback suggests that the three change resistance antidotes can be used as a practical framework for developing value propositions of disruptive technologies.

KW - in-line measurement

KW - disruptive technology

KW - change resistance

KW - market entry

KW - tuotantolinjamittaus

KW - teknologiainnovaatio

KW - muutosvastarinta

KW - pääsy markkinoille

KW - in-line measurement

KW - disruptive technology

KW - change resistance

KW - market entry

M3 - Doctoral Thesis

SN - 978-952-60-7685-0

T3 - Aalto University publication series DOCTORAL DISSERTATIONS

PB - Aalto University

ER -

Why to measure anyway? - On the breakthrough of in-line measurement technology in automotive manufacturing

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Tutkimusalat

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