Virtual community participation and sales performance - an investigation into an online poker affiliate

Essi Pöyry; Hedon Blakaj; Jerry Lindholm; Petri Parvinen

Virtual community participation and sales performance - an investigation into an online poker affiliate

Essi Pöyry, Hedon Blakaj, Jerry Lindholm, Petri Parvinen

Markkinoinnin laitos

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference contribution › Scientific › vertaisarvioitu

Alkuperäiskieli	Englanti
Otsikko	Australian and New Zealand Marketing Academy Conference (ANZMAC) 2011, Perth, Australia, 28-30 November, 2011
Kustantaja	Australian and New Zealand Marketing Academy (ANZMAC)
Sivut	paper 576
ISBN (painettu)	978-0-646-56330-5
Tila	Julkaistu - 2011
OKM-julkaisutyyppi	A4 Artikkeli konferenssijulkaisuussa

OpenUrl-saatavuus

Koko teksti

Muut tiedostot ja linkit

http://anzmac.org/conference/2011/Papers%20by%20Presenting%20Author/Poyry,%20Essy%20Paper%20576.pdf

Siteeraa tätä

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year = "2011",

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Virtual community participation and sales performance - an investigation into an online poker affiliate. / Pöyry, Essi; Blakaj, Hedon; Lindholm, Jerry et al.

Australian and New Zealand Marketing Academy Conference (ANZMAC) 2011, Perth, Australia, 28-30 November, 2011. Australian and New Zealand Marketing Academy (ANZMAC), 2011. s. paper 576.

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference contribution › Scientific › vertaisarvioitu

TY - GEN

T1 - Virtual community participation and sales performance - an investigation into an online poker affiliate

AU - Pöyry, Essi

AU - Blakaj, Hedon

AU - Lindholm, Jerry

AU - Parvinen, Petri

PY - 2011

Y1 - 2011

UR - http://anzmac.org/conference/2011/Papers%20by%20Presenting%20Author/Poyry,%20Essy%20Paper%20576.pdf

M3 - Conference contribution

SN - 978-0-646-56330-5

SP - paper 576

BT - Australian and New Zealand Marketing Academy Conference (ANZMAC) 2011, Perth, Australia, 28-30 November, 2011

PB - Australian and New Zealand Marketing Academy (ANZMAC)

ER -