Vertical Integration of Digital Platforms in the Agricultural Industry

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussaConference contributionScientificvertaisarvioitu

26 Lataukset (Pure)

Abstrakti

Vertical integration is a strategic option for a company that aims to have direct control over its value chain. With regards to digital platforms, vertical integration as a strategy is, to an extent, paradoxical, since platforms’ operating models are largely based on external actors with whom the platform owners have only an arm’s-length relationship. Many large digital platform companies have pursued vertical integration and research has been conducted on the subject, yet it is often industry-agnostic and focuses on large digital platform companies. We sought to identify the vertical integration strategies of digital platforms in the agricultural industry, as well as understand the firm- and industry-level drivers behind them. The results showed that these drivers impact vertical integration of digital platforms, which occurs along the value chain of a platform’s user groups and not solely along that of the platform. Furthermore, digitalization and data open new avenues for vertical integration.
AlkuperäiskieliEnglanti
OtsikkoProceedings of the 55th Hawaii International Conference on System Sciences
Sivumäärä10
ISBN (elektroninen)978-0-9981331-5-7
DOI - pysyväislinkit
TilaJulkaistu - 2022
OKM-julkaisutyyppiA4 Artikkeli konferenssijulkaisuussa
TapahtumaAnnual Hawaii International Conference on System Sciences - Manoa, Yhdysvallat
Kesto: 4 tammik. 20227 tammik. 2022
Konferenssinumero: 55

Julkaisusarja

NimiProceedings of the Annual Hawaii International Conference on System Sciences
ISSN (painettu)1530-1605
ISSN (elektroninen)2572-6862

Conference

ConferenceAnnual Hawaii International Conference on System Sciences
LyhennettäHICSS
Maa/AlueYhdysvallat
KaupunkiManoa
Ajanjakso04/01/202207/01/2022

Sormenjälki

Sukella tutkimusaiheisiin 'Vertical Integration of Digital Platforms in the Agricultural Industry'. Ne muodostavat yhdessä ainutlaatuisen sormenjäljen.

Siteeraa tätä