Valuepack Project Report: Tools for Creating and Measuring the Value in Packaging

Virpi Korhonen; Satu Jokinen; Markus Joutsela; Virpi Roto; Terhi Latvala; Kaisa Savolainen; Leo Josephy; Maria Kuusisto; Maria Helander; Vishnu Shreenath; Rikhard Hormia; Ida Jokela; Siddharth Jayaprakash; Yaping Chen; Mukundhan Kulur

Valuepack Project Report: Tools for Creating and Measuring the Value in Packaging

Virpi Korhonen, Satu Jokinen, Markus Joutsela, Virpi Roto, Terhi Latvala, Kaisa Savolainen, Leo Josephy, Maria Kuusisto, Maria Helander, Vishnu Shreenath, Rikhard Hormia, Ida Jokela, Siddharth Jayaprakash, Yaping Chen, Mukundhan Kulur

Tutkimustuotos: Kirja › Commissioned report

Abstrakti

The project was composed of five work modules providing a holistic perspec- tive into value formation by applying theory and research methods from various fields of sciences. The aggregate knowledge of the multidisciplinary research team, in combination with international cooperation constituted a streamlined project with almost twenty case studies.
Finland is globally acknowledged for world-class design. Why shouldn’t Finland also be known for world-class packaging design? We hope the results will encourage Finnish companies to stand out on the global market through user-centered and high-value packaging. As the case studies will point out, professionally designed packages create return on investment in terms of higher perceived value, and consequently, higher preference and willingness to pay.

Alkuperäiskieli	Englanti
Julkaisupaikka	Helsinki
Kustantaja	Package Testing & Research Oy
Sivumäärä	50
ISBN (elektroninen)	978-951-8988-49-9
Tila	Julkaistu - 30 marrask. 2016
OKM-julkaisutyyppi	D4 Julkaistu kehittämis- tai tutkimusraportti taikka -selvitys

Julkaisusarja

Nimi	PTR report
Numero	62
Vuosikerta	216
ISSN (elektroninen)	1235-4546

Pääsy asiakirjaan

https://asiakas.kotisivukone.com/files/ptr.kotisivukone.com/Valuepack/PTR_62_Valuepack_Final_Report.pdfLisenssi: Määrittelemätön

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Korhonen, V., Jokinen, S., Joutsela, M., Roto, V., Latvala, T., Savolainen, K., Josephy, L., Kuusisto, M., Helander, M., Shreenath, V., Hormia, R., Jokela, I., Jayaprakash, S., Chen, Y., & Kulur, M. (2016). Valuepack Project Report: Tools for Creating and Measuring the Value in Packaging. (PTR report; Vuosikerta 216, Nro 62). Package Testing & Research Oy. https://asiakas.kotisivukone.com/files/ptr.kotisivukone.com/Valuepack/PTR_62_Valuepack_Final_Report.pdf

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keywords = "packaging design, value co-creation, packaging industry",

author = "Virpi Korhonen and Satu Jokinen and Markus Joutsela and Virpi Roto and Terhi Latvala and Kaisa Savolainen and Leo Josephy and Maria Kuusisto and Maria Helander and Vishnu Shreenath and Rikhard Hormia and Ida Jokela and Siddharth Jayaprakash and Yaping Chen and Mukundhan Kulur",

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Korhonen, V, Jokinen, S, Joutsela, M , Roto, V, Latvala, T, Savolainen, K, Josephy, L, Kuusisto, M, Helander, M, Shreenath, V, Hormia, R, Jokela, I, Jayaprakash, S, Chen, Y & Kulur, M 2016, Valuepack Project Report: Tools for Creating and Measuring the Value in Packaging. PTR report, Nro 62, Vuosikerta 216, Package Testing & Research Oy, Helsinki. <https://asiakas.kotisivukone.com/files/ptr.kotisivukone.com/Valuepack/PTR_62_Valuepack_Final_Report.pdf>

TY - BOOK

T1 - Valuepack Project Report

T2 - Tools for Creating and Measuring the Value in Packaging

AU - Korhonen, Virpi

AU - Jokinen, Satu

AU - Joutsela, Markus

AU - Roto, Virpi

AU - Latvala, Terhi

AU - Savolainen, Kaisa

AU - Josephy, Leo

AU - Kuusisto, Maria

AU - Helander, Maria

AU - Shreenath, Vishnu

AU - Hormia, Rikhard

AU - Jokela, Ida

AU - Jayaprakash, Siddharth

AU - Chen, Yaping

AU - Kulur, Mukundhan

PY - 2016/11/30

Y1 - 2016/11/30

N2 - The project was composed of five work modules providing a holistic perspec- tive into value formation by applying theory and research methods from various fields of sciences. The aggregate knowledge of the multidisciplinary research team, in combination with international cooperation constituted a streamlined project with almost twenty case studies.Finland is globally acknowledged for world-class design. Why shouldn’t Finland also be known for world-class packaging design? We hope the results will encourage Finnish companies to stand out on the global market through user-centered and high-value packaging. As the case studies will point out, professionally designed packages create return on investment in terms of higher perceived value, and consequently, higher preference and willingness to pay.

AB - The project was composed of five work modules providing a holistic perspec- tive into value formation by applying theory and research methods from various fields of sciences. The aggregate knowledge of the multidisciplinary research team, in combination with international cooperation constituted a streamlined project with almost twenty case studies.Finland is globally acknowledged for world-class design. Why shouldn’t Finland also be known for world-class packaging design? We hope the results will encourage Finnish companies to stand out on the global market through user-centered and high-value packaging. As the case studies will point out, professionally designed packages create return on investment in terms of higher perceived value, and consequently, higher preference and willingness to pay.

KW - packaging design

KW - value co-creation

KW - packaging industry

M3 - Commissioned report

T3 - PTR report

BT - Valuepack Project Report

PB - Package Testing & Research Oy

CY - Helsinki

ER -

Valuepack Project Report: Tools for Creating and Measuring the Value in Packaging

Abstrakti

Julkaisusarja

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