The most important driver for management is successful business that increases its value to shareholders. The adoption of environmentally responsible business practices can open up an additional range of opportunities for companies, for example by improving material efficiency. The choice to improve environmental performance of a company tends to also improve its financial performance. In this paper, our aim is to study the value of sustainability in process and mining industry from the perspective of interest groups such as investors, customers and the public, by using case examples. Interviews and workshops were employed to investigate whether or not investors and customers are interested in sustainability in the process and mining industries. We also illustrate how easy it can be to jeopardize corporate reputation through. The present situation and challenges faced in bringing sustainability into everyday business practices are summarized and proposals made concerning ways to achieve increased sustainability.