Value first then price: Quantifying value in business-to-business markets from the perspective of both buyers and sellers (A. Hinterhuber and T.C. Snelgrove Routledge, ISBN: 978-1-138-10163)

Outi Somervuori

doi:10.1057/s41272-017-0103-3

Value first then price: Quantifying value in business-to-business markets from the perspective of both buyers and sellers (A. Hinterhuber and T.C. Snelgrove Routledge, ISBN: 978-1-138-10163)

Outi Somervuori

Tieto- ja palvelujohtamisen laitos

Tutkimustuotos: Lehtiartikkeli › Book/Film/Article review › Scientific › vertaisarvioitu

Alkuperäiskieli	Englanti
Sivut	527-528
Sivumäärä	2
Julkaisu	Journal of Revenue and Pricing Management
Vuosikerta	16
Numero	5
DOI - pysyväislinkit	https://doi.org/10.1057/s41272-017-0103-3
Tila	Julkaistu - lokak. 2017
OKM-julkaisutyyppi	B1 Kirjoitus tieteellisessä aikakauslehdessä

Pääsy asiakirjaan

10.1057/s41272-017-0103-3

Siteeraa tätä

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title = "Value first then price: Quantifying value in business-to-business markets from the perspective of both buyers and sellers (A. Hinterhuber and T.C. Snelgrove Routledge, ISBN: 978-1-138-10163)",

author = "Outi Somervuori",

year = "2017",

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doi = "10.1057/s41272-017-0103-3",

language = "English",

volume = "16",

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Value first then price: Quantifying value in business-to-business markets from the perspective of both buyers and sellers (A. Hinterhuber and T.C. Snelgrove Routledge, ISBN: 978-1-138-10163). / Somervuori, Outi.
julkaisussa: Journal of Revenue and Pricing Management, Vuosikerta 16, Nro 5, 10.2017, s. 527-528.

Tutkimustuotos: Lehtiartikkeli › Book/Film/Article review › Scientific › vertaisarvioitu

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PY - 2017/10

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