@article{679898088f4c43a0ab13dfbc1bde1e78,
title = "Value-based selling: An organizational capability perspective",
keywords = "Customer value, Organisational capabilities, Sales process, Value proposition, Value-based selling, Customer value, Organisational capabilities, Sales process, Value proposition, Value-based selling, Customer value, Organisational capabilities, Sales process, Value proposition, Value-based selling",
author = "Pekka T{\"o}yt{\"a}ri and Risto Rajala",
year = "2015",
doi = "10.1016/j.indmarman.2015.02.009",
language = "English",
volume = "45",
pages = "101112",
journal = "Industrial Marketing Management",
issn = "0019-8501",
publisher = "Elsevier",
number = "February",
}