Using live cases for research on novel value creation

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference contribution › Scientific › vertaisarvioitu

Alkuperäiskieli	Englanti
Otsikko	American Marketing Association Winter Marketing Educators' Conference, St. Petersburg, FL, USA, February 17-19, 2012
Kustantaja	American Marketing Association
Tila	Julkaistu - 2012
OKM-julkaisutyyppi	A4 Artikkeli konferenssijulkaisussa

OpenUrl-saatavuus

@inproceedings{3bbdfc581d8241d591e783c39e01e1b3,

title = "Using live cases for research on novel value creation",

author = "Mikko Laukkanen and Pekka Mattila and Jari Salo and Henrikki Tikkanen",

year = "2012",

language = "English",

booktitle = "American Marketing Association Winter Marketing Educators' Conference, St. Petersburg, FL, USA, February 17-19, 2012",

publisher = "American Marketing Association",

address = "United States",

}

Using live cases for research on novel value creation. / Laukkanen, Mikko ; Mattila, Pekka; Salo, Jari et al.
American Marketing Association Winter Marketing Educators' Conference, St. Petersburg, FL, USA, February 17-19, 2012. American Marketing Association, 2012.

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference contribution › Scientific › vertaisarvioitu