Upper echelons strategic support for customer empowerment based search

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussaConference contributionProfessional

Abstrakti

We explore customer empowerment, the inclusion customers in product development activities, as a method of conducting organizational search. We note product development performance typically depends on the firm’s ability to conduct organizational search over distant terrains, while most organizations inherently favor simple-minded and local solutions that require only incremental change. We propose that customer empowerment-based organizational search allows the firm to search distant terrains and its success centrally depends on strategic support of the top management. Based on a Qualitative Comparative Analysis of empirical evidence it is found that customer empowerment supporting information processing and consequent strategic decision making ability in the upper echelons is contingent on top management team member diversity, their customer knowledge and the dynamism of the business environment.
AlkuperäiskieliEnglanti
OtsikkoStrategic Management Society 37th Annual International Conference, Houston, Texas, 28-30 October 2017
KustantajaStrategic Management Society
TilaJulkaistu - 2017
OKM-julkaisutyyppiD3 Ammatillisen konferenssin julkaisusarja
TapahtumaStrategic Management Society Annual International Conference - Houston, Yhdysvallat
Kesto: 28 lokakuuta 201731 lokakuuta 2017
Konferenssinumero: 37

Conference

ConferenceStrategic Management Society Annual International Conference
LyhennettäSMS
Maa/AlueYhdysvallat
KaupunkiHouston
Ajanjakso28/10/201731/10/2017

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