Transitioning towards continuous experimentation in a large software product and service development organisation – A case study

Sezin Gizem Yaman*, Fabian Fagerholm, Myriam Munezero, Jürgen Münch, Mika Aaltola, Christina Palmu, Tomi Männistö

*Tämän työn vastaava kirjoittaja

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussaConference contributionScientificvertaisarvioitu

6 Sitaatiot (Scopus)


Context: Companies need capabilities to evaluate the customer value of software-intensive products and services. One way of systematically acquiring data on customer value is running continuous experiments as part of the overall development process. Objective: This paper investigates the first steps of transitioning towards continuous experimentation in a large company, including the challenges faced. Method: We conduct a single-case study using participant observation, interviews, and qualitative analysis of the collected data. Results: Results show that continuous experimentation was well received by the practitioners and practising experimentation helped them to enhance understanding of their product value and user needs. Although the complexities of a large multi-stakeholder business-to-business (B2B) environment presented several challenges such as inaccessible users, it was possible to address impediments and integrate an experiment in an ongoing development project. Conclusion: Developing the capability for continuous experimentation in large organisations is a learning process which can be supported by a systematic introduction approach with the guidance of experts. We gained experience by introducing the approach on a small scale in a large organisation, and one of the major steps for future work is to understand how this can be scaled up to the whole development organisation.

OtsikkoProduct-Focused Software Process Improvement - 17th International Conference, PROFES 2016, Proceedings
ToimittajatSousuke Amasaki, Tommi Mikkonen, Michael Felderer, Pekka Abrahamsson, Anh Nguyen Duc, Andreas Jedlitschka
DOI - pysyväislinkit
TilaJulkaistu - 6 marraskuuta 2016
OKM-julkaisutyyppiA4 Artikkeli konferenssijulkaisuussa
TapahtumaInternational Conference on Product-Focused Software Process Improvement - Trondheim, Norja
Kesto: 22 marraskuuta 201624 marraskuuta 2016
Konferenssinumero: 17


NimiLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Vuosikerta10027 LNCS
ISSN (painettu)0302-9743
ISSN (elektroninen)1611-3349


ConferenceInternational Conference on Product-Focused Software Process Improvement


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