Towards a better understanding of multichannel retailing: Consumer attitudes towards traditional, online and multichannel retailing in Finland

Sami Kajalo; Arto Lindblom; Mika Skippari

Towards a better understanding of multichannel retailing: Consumer attitudes towards traditional, online and multichannel retailing in Finland

Sami Kajalo, Arto Lindblom, Mika Skippari

Markkinoinnin laitos

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference article in proceedings › Professional

Alkuperäiskieli	Englanti
Otsikko	2015 International Conference on Business and Information (BAI 2015), 7-9 July 2015, Macau
Kustantaja	International Business Academy Consortium (iBAC)
Tila	Julkaistu - 2015
OKM-julkaisutyyppi	D3 Artikkeli ammatillisessa konferenssijulkaisussa

Siteeraa tätä

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title = "Towards a better understanding of multichannel retailing: Consumer attitudes towards traditional, online and multichannel retailing in Finland",

author = "Sami Kajalo and Arto Lindblom and Mika Skippari",

year = "2015",

language = "English",

booktitle = "2015 International Conference on Business and Information (BAI 2015), 7-9 July 2015, Macau",

publisher = "International Business Academy Consortium (iBAC)",

address = "United Kingdom",

}

Towards a better understanding of multichannel retailing: Consumer attitudes towards traditional, online and multichannel retailing in Finland. / Kajalo, Sami ; Lindblom, Arto; Skippari, Mika.
2015 International Conference on Business and Information (BAI 2015), 7-9 July 2015, Macau. International Business Academy Consortium (iBAC), 2015.

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference article in proceedings › Professional

TY - GEN

T1 - Towards a better understanding of multichannel retailing: Consumer attitudes towards traditional, online and multichannel retailing in Finland

AU - Kajalo, Sami

AU - Lindblom, Arto

AU - Skippari, Mika

PY - 2015

Y1 - 2015

M3 - Conference article in proceedings

BT - 2015 International Conference on Business and Information (BAI 2015), 7-9 July 2015, Macau

PB - International Business Academy Consortium (iBAC)

ER -