Toward understanding low-income users in emerging markets: Doing multi-location ethnography at the BOP in Brazil, India, Russia and Tanzania

Minna Halme; Arno Kourula; Galina Kallio; Maria Lima-Toivanen; Angelina Korsunova

Toward understanding low-income users in emerging markets: Doing multi-location ethnography at the BOP in Brazil, India, Russia and Tanzania

Minna Halme, Arno Kourula, Galina Kallio, Maria Lima-Toivanen, Angelina Korsunova

Johtamisen laitos

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference contribution › Scientific › vertaisarvioitu

Alkuperäiskieli	Englanti
Otsikko	27th European Group of Organizational Studies Colloquium (EGOS), Gothenburg, Sweden, July 6-9, 2011
Kustantaja	European Group for Organizational Studies (EGOS)
Tila	Julkaistu - 2011
OKM-julkaisutyyppi	A4 Artikkeli konferenssijulkaisuussa

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Halme, M., Kourula, A., Kallio, G., Lima-Toivanen, M., & Korsunova, A. (2011). Toward understanding low-income users in emerging markets: Doing multi-location ethnography at the BOP in Brazil, India, Russia and Tanzania. teoksessa 27th European Group of Organizational Studies Colloquium (EGOS), Gothenburg, Sweden, July 6-9, 2011 European Group for Organizational Studies (EGOS).

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title = "Toward understanding low-income users in emerging markets: Doing multi-location ethnography at the BOP in Brazil, India, Russia and Tanzania",

author = "Minna Halme and Arno Kourula and Galina Kallio and Maria Lima-Toivanen and Angelina Korsunova",

year = "2011",

language = "English",

booktitle = "27th European Group of Organizational Studies Colloquium (EGOS), Gothenburg, Sweden, July 6-9, 2011",

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Halme, M, Kourula, A, Kallio, G, Lima-Toivanen, M & Korsunova, A 2011, Toward understanding low-income users in emerging markets: Doing multi-location ethnography at the BOP in Brazil, India, Russia and Tanzania. julkaisussa 27th European Group of Organizational Studies Colloquium (EGOS), Gothenburg, Sweden, July 6-9, 2011. European Group for Organizational Studies (EGOS).

Toward understanding low-income users in emerging markets: Doing multi-location ethnography at the BOP in Brazil, India, Russia and Tanzania. / Halme, Minna; Kourula, Arno; Kallio, Galina et al.
27th European Group of Organizational Studies Colloquium (EGOS), Gothenburg, Sweden, July 6-9, 2011. European Group for Organizational Studies (EGOS), 2011.

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference contribution › Scientific › vertaisarvioitu

TY - GEN

T1 - Toward understanding low-income users in emerging markets: Doing multi-location ethnography at the BOP in Brazil, India, Russia and Tanzania

AU - Halme, Minna

AU - Kourula, Arno

AU - Kallio, Galina

AU - Lima-Toivanen, Maria

AU - Korsunova, Angelina

PY - 2011

Y1 - 2011

M3 - Conference contribution

BT - 27th European Group of Organizational Studies Colloquium (EGOS), Gothenburg, Sweden, July 6-9, 2011

PB - European Group for Organizational Studies (EGOS)

ER -