Tortoise or hare? Quantifying the effects of performance on mobile app retention

Agustin Zuniga, Huber Flores, Pan Hui, Jukka Manner, Petteri Nurmi

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussaConference article in proceedingsScientificvertaisarvioitu

19 Sitaatiot (Scopus)
210 Lataukset (Pure)

Abstrakti

We contribute by quantifying the effect of network latency and battery consumption on mobile app performance and retention, i.e., user's decisions to continue or stop using apps. We perform our analysis by fusing two large-scale crowdsensed datasets collected by piggybacking on information captured by mobile apps. We find that app performance has an impact in its retention rate. Our results demonstrate that high energy consumption and high latency decrease the likelihood of retaining an app. Conversely, we show that reducing latency or energy consumption does not guarantee higher likelihood of retention as long as they are within reasonable standards of performance. However, we also demonstrate that what is considered reasonable depends on what users have been accustomed to, with device and network characteristics, and app category playing a role. As our second contribution, we develop a model for predicting retention based on performance metrics. We demonstrate the benefits of our model through empirical benchmarks which show that our model not only predicts retention accurately, but generalizes well across application categories, locations and other factors moderating the effect of performance.

AlkuperäiskieliEnglanti
OtsikkoProceedings of the World Wide Web Conference (WWW '19)
KustantajaACM
Sivut2517-2528
Sivumäärä12
ISBN (elektroninen)9781450366748
DOI - pysyväislinkit
TilaJulkaistu - 13 toukok. 2019
OKM-julkaisutyyppiA4 Artikkeli konferenssijulkaisussa
TapahtumaThe Web Conference - San Francisco, Yhdysvallat
Kesto: 13 toukok. 201917 toukok. 2019
https://www2019.thewebconf.org/

Conference

ConferenceThe Web Conference
LyhennettäWWW
Maa/AlueYhdysvallat
KaupunkiSan Francisco
Ajanjakso13/05/201917/05/2019
www-osoite

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