@inproceedings{69f8bce45e244879b2600bf361fbd7e6,
title = "The value of point-of-sales data in managing product introductions: Results from a case study",
keywords = "consumer packaged goods, information sharing, point-of-sales data, product introductions, supply chain management, consumer packaged goods, information sharing, point-of-sales data, product introductions, supply chain management, consumer packaged goods, information sharing, point-of-sales data, product introductions, supply chain management",
author = "Johanna Sm{\aa}ros",
year = "2004",
language = "English",
pages = "617--629",
booktitle = "Proceedings of the 16th Annual Conference for Nordic Researchers in Logistics (NOFOMA), Lindk{\"o}ping, Sweden, June 2004",
}