The role of users and customers in digital innovation: Insights from B2B manufacturing firms

Thomas Abrell; Matti Pihlajamaa; Laura Kanto; Jan vom Brocke; Falk Uebernickel

doi:10.1016/j.im.2015.12.005

The role of users and customers in digital innovation: Insights from B2B manufacturing firms

Thomas Abrell^*, Matti Pihlajamaa, Laura Kanto, Jan vom Brocke, Falk Uebernickel

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Abstrakti

Diffusion of digital technologies into the manufacturing industry has created new opportunities for innovation that firms must address to remain competitive. We investigate the role of customer and user knowledge in the digital innovation processes of three global B2B manufacturing companies. We find that the B2B manufacturing industry's characteristics influence how users and customers may be leveraged. Customers making the purchasing decisions are considered for knowledge about short-term changes in market needs, while users working directly with the products provide long-term guidance for digital innovation. We identify practices for acquiring, distributing, and using customer and user knowledge for digital innovation. (C) 2016 Elsevier B.V. All rights reserved.

Alkuperäiskieli	Englanti
Sivut	324-335
Sivumäärä	12
Julkaisu	Information and Management
Vuosikerta	53
Numero	3
DOI - pysyväislinkit	https://doi.org/10.1016/j.im.2015.12.005
Tila	Julkaistu - huhtik. 2016
OKM-julkaisutyyppi	A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä

Pääsy asiakirjaan

10.1016/j.im.2015.12.005

Siteeraa tätä

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title = "The role of users and customers in digital innovation: Insights from B2B manufacturing firms",

abstract = "Diffusion of digital technologies into the manufacturing industry has created new opportunities for innovation that firms must address to remain competitive. We investigate the role of customer and user knowledge in the digital innovation processes of three global B2B manufacturing companies. We find that the B2B manufacturing industry's characteristics influence how users and customers may be leveraged. Customers making the purchasing decisions are considered for knowledge about short-term changes in market needs, while users working directly with the products provide long-term guidance for digital innovation. We identify practices for acquiring, distributing, and using customer and user knowledge for digital innovation. (C) 2016 Elsevier B.V. All rights reserved.",

keywords = "Digital innovation, Customer knowledge, User knowledge, Innovation management, Knowledge-based view, PRODUCT DEVELOPMENT, KNOWLEDGE MANAGEMENT, TECHNOLOGICAL-CHANGE, INFORMATION-SYSTEMS, RADICAL INNOVATION, LEAD-USERS, DYNAMIC CAPABILITIES, MARKET ORIENTATION, STICKY INFORMATION, FUTURE-RESEARCH",

author = "Thomas Abrell and Matti Pihlajamaa and Laura Kanto and {vom Brocke}, Jan and Falk Uebernickel",

year = "2016",

month = apr,

doi = "10.1016/j.im.2015.12.005",

language = "English",

volume = "53",

pages = "324--335",

journal = "Information and Management",

issn = "0378-7206",

publisher = "Elsevier",

number = "3",

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TY - JOUR

T1 - The role of users and customers in digital innovation

T2 - Insights from B2B manufacturing firms

AU - Abrell, Thomas

AU - Pihlajamaa, Matti

AU - Kanto, Laura

AU - vom Brocke, Jan

AU - Uebernickel, Falk

PY - 2016/4

Y1 - 2016/4

N2 - Diffusion of digital technologies into the manufacturing industry has created new opportunities for innovation that firms must address to remain competitive. We investigate the role of customer and user knowledge in the digital innovation processes of three global B2B manufacturing companies. We find that the B2B manufacturing industry's characteristics influence how users and customers may be leveraged. Customers making the purchasing decisions are considered for knowledge about short-term changes in market needs, while users working directly with the products provide long-term guidance for digital innovation. We identify practices for acquiring, distributing, and using customer and user knowledge for digital innovation. (C) 2016 Elsevier B.V. All rights reserved.

AB - Diffusion of digital technologies into the manufacturing industry has created new opportunities for innovation that firms must address to remain competitive. We investigate the role of customer and user knowledge in the digital innovation processes of three global B2B manufacturing companies. We find that the B2B manufacturing industry's characteristics influence how users and customers may be leveraged. Customers making the purchasing decisions are considered for knowledge about short-term changes in market needs, while users working directly with the products provide long-term guidance for digital innovation. We identify practices for acquiring, distributing, and using customer and user knowledge for digital innovation. (C) 2016 Elsevier B.V. All rights reserved.

KW - Digital innovation

KW - Customer knowledge

KW - User knowledge

KW - Innovation management

KW - Knowledge-based view

KW - PRODUCT DEVELOPMENT

KW - KNOWLEDGE MANAGEMENT

KW - TECHNOLOGICAL-CHANGE

KW - INFORMATION-SYSTEMS

KW - RADICAL INNOVATION

KW - LEAD-USERS

KW - DYNAMIC CAPABILITIES

KW - MARKET ORIENTATION

KW - STICKY INFORMATION

KW - FUTURE-RESEARCH

U2 - 10.1016/j.im.2015.12.005

DO - 10.1016/j.im.2015.12.005

M3 - Article

SN - 0378-7206

VL - 53

SP - 324

EP - 335

JO - Information and Management

JF - Information and Management

IS - 3

ER -

The role of users and customers in digital innovation: Insights from B2B manufacturing firms

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