The role of branded retail in manufacturers' international strategy

Laura Ilonen, Jody Wren, Mika Gabrielsson, Markku Salimäki

Tutkimustuotos: Lehtiartikkeli › Article › Scientific › vertaisarvioitu

9 Sitaatiot (Scopus)

Alkuperäiskieli	Englanti
Sivut	414-433
Julkaisu	International Journal of Retail and Distribution Management
Vuosikerta	39
Numero	6
Tila	Julkaistu - 2011
OKM-julkaisutyyppi	A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä

Muut tiedostot ja linkit

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title = "The role of branded retail in manufacturers' international strategy",

author = "Laura Ilonen and Jody Wren and Mika Gabrielsson and Markku Salim{\"a}ki",

year = "2011",

language = "English",

volume = "39",

pages = "414--433",

journal = "International Journal of Retail and Distribution Management",

issn = "0959-0552",

publisher = "Emerald",

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TY - JOUR

T1 - The role of branded retail in manufacturers' international strategy

AU - Ilonen, Laura

AU - Wren, Jody

AU - Gabrielsson, Mika

AU - Salimäki, Markku

PY - 2011

Y1 - 2011

UR - http://dx.doi.org/10.1108/09590551111137976

M3 - Article

SN - 0959-0552

VL - 39

SP - 414

EP - 433

JO - International Journal of Retail and Distribution Management

JF - International Journal of Retail and Distribution Management

IS - 6

ER -