The Packaging Value Cycle: A Framework for Evaluating Packaging Investments

Leo Josephy, Maria Kuusisto, Maria Helander, Vishnu Shreenath, Rikhard Hormia, Ida Jokela, Siddharth Jayaprakash, Yaping Chen

Tutkimustuotos: KirjaCommissioned report

Abstrakti

The Packaging Value Cycle Framework aids companies in evaluating and making decisions on packaging investments. It can be applied in identifying new business opportunities and value chain members, evaluating returns on distinct packaging, and building well advised & informed packaging solutions for customers. The published framework is an end-result of the International Design Business Management research project carried out at Aalto University, in collaboration with Package Testing & Research Ltd. and other Finnish industry partners. The project followed an iterative process where the theoretical work inter-played with continuous prototyping, testing and validation through collaborative workshops and interviews with packaging industry professionals.
AlkuperäiskieliEnglanti
KustantajaPackage Testing & Research Oy
Sivumäärä68
ISBN (elektroninen)978-951-8988-50-5
TilaJulkaistu - 17 toukok. 2017
OKM-julkaisutyyppiD4 Julkaistu kehittämis- tai tutkimusraportti taikka -selvitys

Julkaisusarja

NimiPTR report
KustantajaPackage Testing & Research Ltd
Numero63
ISSN (elektroninen)1235-4546

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