The motivations and experiences of the on-demand mobile workforce

Rannie Teodoro; Pinar Ozturk; Mor Naaman; Winter Mason; Janne Lindqvist

doi:10.1145/2531602.2531680

The motivations and experiences of the on-demand mobile workforce

Rannie Teodoro, Pinar Ozturk, Mor Naaman, Winter Mason, Janne Lindqvist

Ei julkaistu Aalto-yliopiston affiliaatiolla

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference article in proceedings › Scientific › vertaisarvioitu

83 Sitaatiot (Scopus)

Abstrakti

On-demand mobile workforce applications match physical world tasks and willing workers. These systems offer to help conserve resources, streamline courses of action, and increase market efficiency for micro- and mid-level tasks, from verifying the existence of a pothole to walking a neighbor's dog. This study reports on the motivations and experiences of individuals who regularly complete physical world tasks posted in on-demand mobile workforce marketplaces. Data collection included semi-structured interviews with members (workers) of two different services. The analysis revealed the main drivers for participating in an on-demand mobile workforce, including desires for monetary compensation and control over schedules and task selection. We also reveal main reasons for task selection, which involve situational factors, convenient physical locations, and task requester profile information. Finally, we discuss the key characteristics of the most worthwhile tasks and offer implications for novel crowdsourcing systems for physical world tasks.

Alkuperäiskieli	Englanti
Otsikko	CSCW 2014 - Proceedings of the 17th ACM Conference on Computer Supported Cooperative Work and Social Computing
Kustantaja	ACM
Sivut	236-247
Sivumäärä	12
ISBN (painettu)	9781450325400
DOI - pysyväislinkit	https://doi.org/10.1145/2531602.2531680
Tila	Julkaistu - 1 tammik. 2014
OKM-julkaisutyyppi	A4 Artikkeli konferenssijulkaisussa
Tapahtuma	ACM Conference on Computer-Supported Cooperative Work and Social Computing - Baltimore, Yhdysvallat Kesto: 15 helmik. 2014 → 19 helmik. 2014 Konferenssinumero: 17

Julkaisusarja

Nimi	Proceedings of the ACM Conference on Computer Supported Cooperative Work, CSCW

Conference

Conference	ACM Conference on Computer-Supported Cooperative Work and Social Computing
Lyhennettä	CSCW
Maa/Alue	Yhdysvallat
Kaupunki	Baltimore
Ajanjakso	15/02/2014 → 19/02/2014

Pääsy asiakirjaan

10.1145/2531602.2531680

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Link to publication in Scopus

Siteeraa tätä

Teodoro, R., Ozturk, P., Naaman, M., Mason, W., & Lindqvist, J. (2014). The motivations and experiences of the on-demand mobile workforce. teoksessa CSCW 2014 - Proceedings of the 17th ACM Conference on Computer Supported Cooperative Work and Social Computing (Sivut 236-247). (Proceedings of the ACM Conference on Computer Supported Cooperative Work, CSCW). ACM. https://doi.org/10.1145/2531602.2531680

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title = "The motivations and experiences of the on-demand mobile workforce",

abstract = "On-demand mobile workforce applications match physical world tasks and willing workers. These systems offer to help conserve resources, streamline courses of action, and increase market efficiency for micro- and mid-level tasks, from verifying the existence of a pothole to walking a neighbor's dog. This study reports on the motivations and experiences of individuals who regularly complete physical world tasks posted in on-demand mobile workforce marketplaces. Data collection included semi-structured interviews with members (workers) of two different services. The analysis revealed the main drivers for participating in an on-demand mobile workforce, including desires for monetary compensation and control over schedules and task selection. We also reveal main reasons for task selection, which involve situational factors, convenient physical locations, and task requester profile information. Finally, we discuss the key characteristics of the most worthwhile tasks and offer implications for novel crowdsourcing systems for physical world tasks.",

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author = "Rannie Teodoro and Pinar Ozturk and Mor Naaman and Winter Mason and Janne Lindqvist",

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Teodoro, R, Ozturk, P, Naaman, M, Mason, W & Lindqvist, J 2014, The motivations and experiences of the on-demand mobile workforce. julkaisussa CSCW 2014 - Proceedings of the 17th ACM Conference on Computer Supported Cooperative Work and Social Computing. Proceedings of the ACM Conference on Computer Supported Cooperative Work, CSCW, ACM, Sivut 236-247, ACM Conference on Computer-Supported Cooperative Work and Social Computing, Baltimore, Maryland, Yhdysvallat, 15/02/2014. https://doi.org/10.1145/2531602.2531680

The motivations and experiences of the on-demand mobile workforce. / Teodoro, Rannie; Ozturk, Pinar; Naaman, Mor et al.
CSCW 2014 - Proceedings of the 17th ACM Conference on Computer Supported Cooperative Work and Social Computing. ACM, 2014. s. 236-247 (Proceedings of the ACM Conference on Computer Supported Cooperative Work, CSCW).

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference article in proceedings › Scientific › vertaisarvioitu

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AU - Teodoro, Rannie

AU - Ozturk, Pinar

AU - Naaman, Mor

AU - Mason, Winter

AU - Lindqvist, Janne

N1 - Conference code: 17

PY - 2014/1/1

Y1 - 2014/1/1

N2 - On-demand mobile workforce applications match physical world tasks and willing workers. These systems offer to help conserve resources, streamline courses of action, and increase market efficiency for micro- and mid-level tasks, from verifying the existence of a pothole to walking a neighbor's dog. This study reports on the motivations and experiences of individuals who regularly complete physical world tasks posted in on-demand mobile workforce marketplaces. Data collection included semi-structured interviews with members (workers) of two different services. The analysis revealed the main drivers for participating in an on-demand mobile workforce, including desires for monetary compensation and control over schedules and task selection. We also reveal main reasons for task selection, which involve situational factors, convenient physical locations, and task requester profile information. Finally, we discuss the key characteristics of the most worthwhile tasks and offer implications for novel crowdsourcing systems for physical world tasks.

AB - On-demand mobile workforce applications match physical world tasks and willing workers. These systems offer to help conserve resources, streamline courses of action, and increase market efficiency for micro- and mid-level tasks, from verifying the existence of a pothole to walking a neighbor's dog. This study reports on the motivations and experiences of individuals who regularly complete physical world tasks posted in on-demand mobile workforce marketplaces. Data collection included semi-structured interviews with members (workers) of two different services. The analysis revealed the main drivers for participating in an on-demand mobile workforce, including desires for monetary compensation and control over schedules and task selection. We also reveal main reasons for task selection, which involve situational factors, convenient physical locations, and task requester profile information. Finally, we discuss the key characteristics of the most worthwhile tasks and offer implications for novel crowdsourcing systems for physical world tasks.

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Teodoro R, Ozturk P, Naaman M, Mason W, Lindqvist J. The motivations and experiences of the on-demand mobile workforce. julkaisussa CSCW 2014 - Proceedings of the 17th ACM Conference on Computer Supported Cooperative Work and Social Computing. ACM. 2014. s. 236-247. (Proceedings of the ACM Conference on Computer Supported Cooperative Work, CSCW). doi: 10.1145/2531602.2531680

The motivations and experiences of the on-demand mobile workforce

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