The motivations and experiences of the on-demand mobile workforce

Rannie Teodoro, Pinar Ozturk, Mor Naaman, Winter Mason, Janne Lindqvist

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussaConference contributionScientificvertaisarvioitu

61 Sitaatiot (Scopus)

Abstrakti

On-demand mobile workforce applications match physical world tasks and willing workers. These systems offer to help conserve resources, streamline courses of action, and increase market efficiency for micro- and mid-level tasks, from verifying the existence of a pothole to walking a neighbor's dog. This study reports on the motivations and experiences of individuals who regularly complete physical world tasks posted in on-demand mobile workforce marketplaces. Data collection included semi-structured interviews with members (workers) of two different services. The analysis revealed the main drivers for participating in an on-demand mobile workforce, including desires for monetary compensation and control over schedules and task selection. We also reveal main reasons for task selection, which involve situational factors, convenient physical locations, and task requester profile information. Finally, we discuss the key characteristics of the most worthwhile tasks and offer implications for novel crowdsourcing systems for physical world tasks.

AlkuperäiskieliEnglanti
OtsikkoCSCW 2014 - Proceedings of the 17th ACM Conference on Computer Supported Cooperative Work and Social Computing
KustantajaAssociation for Computing Machinery (ACM)
Sivut236-247
Sivumäärä12
ISBN (painettu)9781450325400
DOI - pysyväislinkit
TilaJulkaistu - 1 tammikuuta 2014
OKM-julkaisutyyppiA4 Artikkeli konferenssijulkaisuussa
TapahtumaACM Conference on Computer-Supported Cooperative Work and Social Computing - Baltimore, Yhdysvallat
Kesto: 15 helmikuuta 201419 helmikuuta 2014
Konferenssinumero: 17

Julkaisusarja

NimiProceedings of the ACM Conference on Computer Supported Cooperative Work, CSCW

Conference

ConferenceACM Conference on Computer-Supported Cooperative Work and Social Computing
LyhennettäCSCW
MaaYhdysvallat
KaupunkiBaltimore
Ajanjakso15/02/201419/02/2014

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