The mobile internet as antecedent for down-scoping corporate service portfolios

Claudia Loebbecke*, Virpi K. Tuunainen, Stefan Cremer

*Tämän työn vastaava kirjoittaja

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussaConference contributionScientificvertaisarvioitu

Abstrakti

This paper investigates how technological innovations such as broadband mobile Internet and the development to performance- and search-based online advertising determine the corporate scope of established Internet players. Theoretically grounded in the resource-based view and the theory of dynamic capabilities and complemented by a contingency perspective, this study investigates an established Internet player offering domain trading and domain parking services. It finds that the widely appreciated, exogenous technological innovations of the mobile Internet act as antecedent of change in corporate scope and service offerings, which cause not only up-scoping, but also down-scoping decisions [1]. Thereby, the paper contributes to the literature on resource- and capability- based opportunities in technologically changing e-business environments and complements prior research on exogenously driven corporate scope and ebusiness model developments.

AlkuperäiskieliEnglanti
OtsikkoE-Life: Web-Enabled Convergence of Commerce, Work, and Social Life - 15th Workshop on e-Business, WEB 2015, Revised Selected Papers
KustantajaSPRINGER
Sivut66-77
Sivumäärä12
Vuosikerta258
ISBN (painettu)9783319454078
DOI - pysyväislinkit
TilaJulkaistu - 2016
OKM-julkaisutyyppiA4 Artikkeli konferenssijulkaisuussa
TapahtumaWorkshop on e-Business on E-Life: Web-Enabled Convergence of Commerce, Work, and Social Life - Fort Worth, Yhdysvallat
Kesto: 12 jouluk. 201512 jouluk. 2015
Konferenssinumero: 15

Julkaisusarja

NimiLecture Notes in Business Information Processing
Vuosikerta258
ISSN (painettu)18651348

Workshop

WorkshopWorkshop on e-Business on E-Life
LyhennettäWEB
Maa/AlueYhdysvallat
KaupunkiFort Worth
Ajanjakso12/12/201512/12/2015

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