The impact of fit measures on the consumer evaluation of new co-branded products

Lisanne M. Bouten, Dirk Snelders, Jan Hultink

Tutkimustuotos: Lehtiartikkeli › Article › Scientific › vertaisarvioitu

36 Sitaatiot (Scopus)

Alkuperäiskieli	Englanti
Sivut	455-469
Julkaisu	Journal of Product Innovation Management
Vuosikerta	28
Numero	4
DOI - pysyväislinkit	https://doi.org/10.1111/j.1540-5885.2011.00819.x
Tila	Julkaistu - 2011
OKM-julkaisutyyppi	A1 Julkaistu artikkeli, soviteltu

Pääsy asiakirjaan

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title = "The impact of fit measures on the consumer evaluation of new co-branded products",

author = "Bouten, {Lisanne M.} and Dirk Snelders and Jan Hultink",

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TY - JOUR

T1 - The impact of fit measures on the consumer evaluation of new co-branded products

AU - Bouten, Lisanne M.

AU - Snelders, Dirk

AU - Hultink, Jan

PY - 2011

Y1 - 2011

UR - http://dx.doi.org/10.1111/j.1540-5885.2011.00819.x

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DO - 10.1111/j.1540-5885.2011.00819.x

M3 - Article

SN - 0737-6782

VL - 28

SP - 455

EP - 469

JO - Journal of Product Innovation Management

JF - Journal of Product Innovation Management

IS - 4

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