The Hidden value of second-hand luxury: exploring the levels of second-hand integration as part of a luxury brand's strategy

Linda Turunen, Claudia Henninger

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussaChapterScientificvertaisarvioitu

4 Sitaatiot (Scopus)

Abstrakti

Luxury and designer-led fashion brands are increasingly desired in the extensively growing second-hand market. Thus, one would expect that luxury fashion brands would be eager to engage in the second-hand market to control their brand’s image, make profits and enhance sustainability perception. Yet, this is not always the case. This chapter examines the second-hand market from brands’ perspectives and sheds light on what kinds of opportunities the second-hand market could bring for luxury- and designer-led fashion brands, and what they perceive as the current hindrances to develop the resale business under the brand.
AlkuperäiskieliEnglanti
OtsikkoSustainable Luxury: An International Perspective
ToimittajatClaudia Henninger, Navdeep Athwal
KustantajaPalgrave Macmillan
Luku2
Sivut13-33
ISBN (elektroninen)978-3-031-06928-4
ISBN (painettu)978-3-031-06927-7
DOI - pysyväislinkit
TilaJulkaistu - 2022
OKM-julkaisutyyppiA3 Kirjan tai muun kokoomateoksen osa

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