The effectiveness of personalized marketing in online banking: a comparison between search and experience offerings

Tutkimustuotos: Lehtiartikkeli › Article › Scientific › vertaisarvioitu

12 Sitaatiot (Scopus)

Alkuperäiskieli	Englanti
Sivut	183-194
Julkaisu	Journal of Financial Services Marketing
Vuosikerta	16
Numero	3-4
DOI - pysyväislinkit	https://doi.org/10.1057/fsm.2011.24 https://doi.org/10.1057/fsm.2011.24
Tila	Julkaistu - 2011
OKM-julkaisutyyppi	A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä

Pääsy asiakirjaan

@article{32c41ec4b79b4d4da44a17b9334dc094,

title = "The effectiveness of personalized marketing in online banking: a comparison between search and experience offerings",

author = "Anne Sunikka and Johanna Bragge and Henrik Kallio",

year = "2011",

doi = "10.1057/fsm.2011.24",

language = "English",

volume = "16",

pages = "183--194",

journal = "Journal of Financial Services Marketing",

issn = "1363-0539",

publisher = "Springer",

number = "3-4",

}

TY - JOUR

T1 - The effectiveness of personalized marketing in online banking: a comparison between search and experience offerings

AU - Sunikka, Anne

AU - Bragge, Johanna

AU - Kallio, Henrik

PY - 2011

Y1 - 2011

U2 - 10.1057/fsm.2011.24

DO - 10.1057/fsm.2011.24

M3 - Article

SN - 1363-0539

VL - 16

SP - 183

EP - 194

JO - Journal of Financial Services Marketing

JF - Journal of Financial Services Marketing

IS - 3-4

ER -