The Dynamics of (De)Stigmatization: Boundary construction in the nascent category of organic farming

Marjo Elisa Siltaoja, Merja Lähdesmäki, Nina Granqvist, Sami Kurki, Petteri Puska, Harri Luomala

Tutkimustuotos: LehtiartikkeliArticleScientificvertaisarvioitu

16 Sitaatiot (Scopus)
28 Lataukset (Pure)

Abstrakti

This study finds that it is possible for organizations in emerging categories to resist stigmatization through discursive reconstruction of the central and distinctive characteristics of the category in question. We examined the emerging market of organic farming in Finland and discovered how resistance to stigmatization was both an internal and an external power struggle in the organic farming community. Over time, the label of organic farming was manipulated and the practice of farming was associated with more conventional and familiar contexts, while the stigma was diverted at the same time to biodynamic farming. We develop a process model for removal of stigma from a nascent category through stigma diversion. We find that stigma diversion forces the core community to (re)define themselves in relation to the excluded community and the mainstream. We also discuss how notoriety can be an individuating phenomenon that helps categorical members conduct identity work and contributes to stigma removal.
AlkuperäiskieliEnglanti
Artikkeli0170840620905167
Sivut993-1018
Sivumäärä26
JulkaisuOrganization Studies
Vuosikerta41
Numero7
Varhainen verkossa julkaisun päivämäärä12 maalisk. 2020
DOI - pysyväislinkit
TilaJulkaistu - 1 heinäk. 2020
OKM-julkaisutyyppiA1 Julkaistu artikkeli, soviteltu

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