The ‘dividual’ is semiocapitalist consumer culture

Joel Hietanen; Oscar Ahlberg; Andrei Botez

doi:10.1080/0267257X.2022.2036519

The ‘dividual’ is semiocapitalist consumer culture

Joel Hietanen, Oscar Ahlberg, Andrei Botez

Tutkimustuotos: Lehtiartikkeli › Article › Scientific › vertaisarvioitu

21 Sitaatiot (Scopus)

Abstrakti

We connect the notion of the consumer as ‘dividual’ to contemporary automation of consumer culture. By envisioning the issue within a semiocapitalist horizon, we ponder the general affectivity of consumer experience as accelerating but largely veiled processes of desire, incessant accumulation, and intensifying technologies.

Alkuperäiskieli	Englanti
Sivut	165-181
Sivumäärä	17
Julkaisu	Journal of Marketing Management
Vuosikerta	38
Numero	1-2
Varhainen verkossa julkaisun päivämäärä	11 helmik. 2022
DOI - pysyväislinkit	https://doi.org/10.1080/0267257X.2022.2036519
Tila	Julkaistu - 2022
OKM-julkaisutyyppi	A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä

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10.1080/0267257X.2022.2036519

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title = "The {\textquoteleft}dividual{\textquoteright} is semiocapitalist consumer culture",

abstract = "We connect the notion of the consumer as {\textquoteleft}dividual{\textquoteright} to contemporary automation of consumer culture. By envisioning the issue within a semiocapitalist horizon, we ponder the general affectivity of consumer experience as accelerating but largely veiled processes of desire, incessant accumulation, and intensifying technologies.",

author = "Joel Hietanen and Oscar Ahlberg and Andrei Botez",

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AU - Ahlberg, Oscar

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AB - We connect the notion of the consumer as ‘dividual’ to contemporary automation of consumer culture. By envisioning the issue within a semiocapitalist horizon, we ponder the general affectivity of consumer experience as accelerating but largely veiled processes of desire, incessant accumulation, and intensifying technologies.

UR - https://www.scopus.com/pages/publications/85125145729

U2 - 10.1080/0267257X.2022.2036519

DO - 10.1080/0267257X.2022.2036519

M3 - Article

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JO - Journal of Marketing Management

JF - Journal of Marketing Management

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ER -

The ‘dividual’ is semiocapitalist consumer culture

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