The design of crowd-funded products

Chaoyang Song, Jianxi Luo, Katja Hölttä-Otto*, Kevin Otto, Warren Seering

*Tämän työn vastaava kirjoittaja

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussaConference contributionScientificvertaisarvioitu

4 Sitaatiot (Scopus)

Abstrakti

Crowdfunding is an emerging phenomenon where entrepreneurs publicize their product concepts to raise development funding and collect design feedback directly from potential supporters. Many innovative products have raised a significant amount of crowdfunding. This paper analyzes the crowd-funded products to develop design guidelines for crowdfunding success. A database of 127 samples is collected in two different product categories from two different crowdfunding websites. They are evaluated using a design project assessment scorecard, the Real-Win-Worth framework, which focuses on the state of maturity on various customer, technical and supply chain dimensions. Our analysis identified key RWW factors that characterize successful design for crowd-funded products. For example, success at crowdfunding is attained through clear explanation of how the design operates technically and meets customer needs. Another recommendation is to not emphasize patent protection, for which crowd-funders are less concerned. Also, evidence of a strong startup financial plan is not necessary for crowdfunding success. These key RWW factors provide guidelines for designers and engineers to improve their design and validate their concepts early to improve their chances for success on crowdfunding platforms.

AlkuperäiskieliEnglanti
Otsikko27th International Conference on Design Theory and Methodology
KustantajaAmerican Society of Mechanical Engineers
Sivumäärä8
Vuosikerta7
ISBN (elektroninen)9780791857175
ISBN (painettu)978-0-7918-5717-5
DOI - pysyväislinkit
TilaJulkaistu - 2016
OKM-julkaisutyyppiA4 Artikkeli konferenssijulkaisuussa
TapahtumaASME International Design Engineering Technical Conferences & Computers and Information in Engineering Conference - Boston, Yhdysvallat
Kesto: 2 elokuuta 20155 elokuuta 2015

Conference

ConferenceASME International Design Engineering Technical Conferences & Computers and Information in Engineering Conference
LyhennettäIDETC/CIE
Maa/AlueYhdysvallat
KaupunkiBoston
Ajanjakso02/08/201505/08/2015

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