The concept of entrepreneurial voluntary naivety intentional naivety regarding the future

In this research in progress, we address the area of the IT Entrepreneurial Process. Following a Glaserian grounded theory approach, we introduce the concept of Voluntary Naivety to disentangle how an IT entrepreneur will intentionally adopt a naive view of the future of his entrepreneurial process, for example, regarding the level of risk involved or the amount of work required for success. We also propose a process model explaining the various stages of Voluntary Naivety. We suggest that the concept of Voluntary Naivety can shed additional light on the puzzle of the relationships between cognitive biases and heuristics, risk-taking propensity and entrepreneurial behavior.