The case study approach in industrial marketing: Insights from research practice

Rebecca Piekkari, Emmanuella Plakoyiannaki, Catherine Welch

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference article in proceedings › Scientific › vertaisarvioitu

Alkuperäiskieli	Englanti
Otsikko	IMP 23rd Conference, Manchester, UK, 30 August - 1 September, 2007
Kustantaja	Industrial Marketing and Purchasing Group (IMP)
Tila	Julkaistu - 2007
OKM-julkaisutyyppi	A4 Artikkeli konferenssijulkaisussa

Muut tiedostot ja linkit

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title = "The case study approach in industrial marketing: Insights from research practice",

author = "Rebecca Piekkari and Emmanuella Plakoyiannaki and Catherine Welch",

year = "2007",

language = "English",

booktitle = "IMP 23rd Conference, Manchester, UK, 30 August - 1 September, 2007",

publisher = "Industrial Marketing and Purchasing Group (IMP)",

}

The case study approach in industrial marketing: Insights from research practice. / Piekkari, Rebecca; Plakoyiannaki, Emmanuella; Welch, Catherine.
IMP 23rd Conference, Manchester, UK, 30 August - 1 September, 2007. Industrial Marketing and Purchasing Group (IMP), 2007.

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference article in proceedings › Scientific › vertaisarvioitu

TY - GEN

T1 - The case study approach in industrial marketing: Insights from research practice

AU - Piekkari, Rebecca

AU - Plakoyiannaki, Emmanuella

AU - Welch, Catherine

PY - 2007

Y1 - 2007

UR - http://www.impgroup.org/paper_view.php?viewPaper=5925

M3 - Conference article in proceedings

BT - IMP 23rd Conference, Manchester, UK, 30 August - 1 September, 2007

PB - Industrial Marketing and Purchasing Group (IMP)

ER -