The case of iOS and Android: Applying system dynamics to digital business platforms

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussavertaisarvioitu




Platforms are multi-sided marketplaces that bring together groups of users that would otherwise not have been able to connect or transact. The app markets for Apple iOS and Google Android are examples of such markets. System dynamics is a powerful method to gain useful insight into environments of dynamic complexity and policy resistance. In this paper, we argue that adapted to the context of digital business platforms, the practice of system dynamics facilitates understanding of the role of incentives in such marketplaces for increasing participation, value generation, and market growth. In particular, we describe our efforts to simulate the market competition between iOS and Android in terms of the interacting markets for devices and their apps.


OtsikkoComputational Science - ICCS 2019 - 19th International Conference, 2019, Proceedings
ToimittajatJack J. Dongarra, João M.F. Rodrigues, Pedro J.S. Cardoso, Jânio Monteiro, Roberto Lam, Valeria V. Krzhizhanovskaya, Michael H. Lees, Peter M.A. Sloot
TilaJulkaistu - 1 tammikuuta 2019
OKM-julkaisutyyppiA4 Artikkeli konferenssijulkaisuussa
TapahtumaInternational Conference on Computational Science - Faro, Portugali
Kesto: 12 kesäkuuta 201914 kesäkuuta 2019
Konferenssinumero: 19


NimiLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Vuosikerta11540 LNCS
ISSN (painettu)0302-9743
ISSN (elektroninen)1611-3349


ConferenceInternational Conference on Computational Science

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