Subclinical: The invisible service worker

Tutkimustuotos: LehtiartikkeliArticleScientificvertaisarvioitu

Abstrakti

Performing frontline interactive service work can be an alienating experience for many of those who join the ranks. On one side are customers who have internalized the mantra of consumer sovereignty, and on the other side are managers intent on producing the perfect, fully customer-oriented, branded service worker. Frontline employees feel the full brunt of these two impositions in sectors such as luxury hospitality, especially in emerging economies. Customers possess much higher reserves of economic and cultural power than frontline workers, which can exacerbate their sovereign-like (mis)behaviour. Managers control almost every aspect of the worker and train workers to reproduce a particular embodied style of service. These conditions reduce workers? ability to de-alienate and humanize themselves and increase work stress, which can then accelerate negative consequences, such as burnout or worse.
AlkuperäiskieliEnglanti
Sivut151-157
JulkaisuMarketing Theory
Vuosikerta20
Numero2
Varhainen verkossa julkaisun päivämäärä7 tammikuuta 2020
DOI - pysyväislinkit
TilaJulkaistu - 1 kesäkuuta 2020
OKM-julkaisutyyppiA1 Julkaistu artikkeli, soviteltu

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