Strategic embeddedness of modularity in alliances: Innovation and performance implications

Ricarda B. Bouncken; Robin Pesch; Siegfried P. Gudergan

doi:10.1016/j.jbusres.2015.01.020

Strategic embeddedness of modularity in alliances: Innovation and performance implications

Ricarda B. Bouncken^*, Robin Pesch, Siegfried P. Gudergan

^*Tämän työn vastaava kirjoittaja

Ei julkaistu Aalto-yliopiston affiliaatiolla

Tutkimustuotos: Lehtiartikkeli › Article › Scientific › vertaisarvioitu

42 Sitaatiot (Scopus)

Abstrakti

This paper examines modular product structures in alliances. Results from a survey of 225 alliances show that modular product structures within alliances affect alliance firms' competitive performance. Product innovation performance, assessed as both speed to market and radical innovations and contingent on the employed innovation strategy, partially mediates this effect. Modular product structures exert curvilinear effects on product innovation performance and linear effects on competitive performance. Although the interaction of modular product structures with an innovation strategy increases product innovation performance, this contingency also reduces the positive effect of the innovation strategy on competitive performance.

Alkuperäiskieli	Englanti
Sivut	1388-1394
Sivumäärä	7
Julkaisu	Journal of Business Research
Vuosikerta	68
Numero	7
DOI - pysyväislinkit	https://doi.org/10.1016/j.jbusres.2015.01.020
Tila	Julkaistu - 1 heinäk. 2015
OKM-julkaisutyyppi	A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä

YK:n kestävän kehityksen tavoitteet

Tämä tuotos edistää seuraavia kestävän kehityksen tavoitteita:

Pääsy asiakirjaan

10.1016/j.jbusres.2015.01.020

Muut tiedostot ja linkit

Linkki julkaisuun Scopuksessa

Siteeraa tätä

@article{2dc7dab0708c49e69239f9d357a0bd4c,

title = "Strategic embeddedness of modularity in alliances: Innovation and performance implications",

abstract = "This paper examines modular product structures in alliances. Results from a survey of 225 alliances show that modular product structures within alliances affect alliance firms' competitive performance. Product innovation performance, assessed as both speed to market and radical innovations and contingent on the employed innovation strategy, partially mediates this effect. Modular product structures exert curvilinear effects on product innovation performance and linear effects on competitive performance. Although the interaction of modular product structures with an innovation strategy increases product innovation performance, this contingency also reduces the positive effect of the innovation strategy on competitive performance.",

keywords = "Innovation alliances, Modularity, Performance, PLS-SEM",

author = "Bouncken, {Ricarda B.} and Robin Pesch and Gudergan, {Siegfried P.}",

note = "Publisher Copyright: {\textcopyright} 2015 Elsevier Inc.",

year = "2015",

month = jul,

day = "1",

doi = "10.1016/j.jbusres.2015.01.020",

language = "English",

volume = "68",

pages = "1388--1394",

journal = "Journal of Business Research",

issn = "0148-2963",

publisher = "Elsevier",

number = "7",

}

TY - JOUR

T1 - Strategic embeddedness of modularity in alliances

T2 - Innovation and performance implications

AU - Bouncken, Ricarda B.

AU - Pesch, Robin

AU - Gudergan, Siegfried P.

PY - 2015/7/1

Y1 - 2015/7/1

N2 - This paper examines modular product structures in alliances. Results from a survey of 225 alliances show that modular product structures within alliances affect alliance firms' competitive performance. Product innovation performance, assessed as both speed to market and radical innovations and contingent on the employed innovation strategy, partially mediates this effect. Modular product structures exert curvilinear effects on product innovation performance and linear effects on competitive performance. Although the interaction of modular product structures with an innovation strategy increases product innovation performance, this contingency also reduces the positive effect of the innovation strategy on competitive performance.

AB - This paper examines modular product structures in alliances. Results from a survey of 225 alliances show that modular product structures within alliances affect alliance firms' competitive performance. Product innovation performance, assessed as both speed to market and radical innovations and contingent on the employed innovation strategy, partially mediates this effect. Modular product structures exert curvilinear effects on product innovation performance and linear effects on competitive performance. Although the interaction of modular product structures with an innovation strategy increases product innovation performance, this contingency also reduces the positive effect of the innovation strategy on competitive performance.

KW - Innovation alliances

KW - Modularity

KW - Performance

KW - PLS-SEM

UR - http://www.scopus.com/inward/record.url?scp=84927958609&partnerID=8YFLogxK

U2 - 10.1016/j.jbusres.2015.01.020

DO - 10.1016/j.jbusres.2015.01.020

M3 - Article

AN - SCOPUS:84927958609

SN - 0148-2963

VL - 68

SP - 1388

EP - 1394

JO - Journal of Business Research

JF - Journal of Business Research

IS - 7

ER -

Strategic embeddedness of modularity in alliances: Innovation and performance implications

Abstrakti

YK:n kestävän kehityksen tavoitteet

Pääsy asiakirjaan

Muut tiedostot ja linkit

Sormenjälki

Siteeraa tätä