Spicing up public journeys Storytelling as a design strategy

Sandra Viña; Tuuli Mattelmäki

Spicing up public journeys Storytelling as a design strategy

Sandra Viña
, Tuuli Mattelmäki

Muotoilun laitos

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference article in proceedings › Scientific › vertaisarvioitu

Abstrakti

The paper is based on an ongoing research that aims at studying how storytelling approaches can be applied in designing public customer journeys and service environments. It first introduces briefly h

Alkuperäiskieli	Englanti
Otsikko	ServDes.2010. Second Nordic Conference on Service Design and Service Innovation
Julkaisupaikka	Linköping, Sweden
Kustantaja	Linköping University Electronic Press
Sivut	1-10
ISBN (elektroninen)	978-91-7519-770-8
Tila	Julkaistu - 2010
OKM-julkaisutyyppi	A4 Artikkeli konferenssijulkaisussa

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http://www.servdes.org/conference/papers/

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title = "Spicing up public journeys Storytelling as a design strategy",

abstract = "The paper is based on an ongoing research that aims at studying how storytelling approaches can be applied in designing public customer journeys and service environments. It first introduces briefly h",

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year = "2010",

language = "English",

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Spicing up public journeys Storytelling as a design strategy. / Viña, Sandra; Mattelmäki, Tuuli.
ServDes.2010. Second Nordic Conference on Service Design and Service Innovation. Linköping, Sweden: Linköping University Electronic Press, 2010. s. 1-10.

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference article in proceedings › Scientific › vertaisarvioitu

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N2 - The paper is based on an ongoing research that aims at studying how storytelling approaches can be applied in designing public customer journeys and service environments. It first introduces briefly h

AB - The paper is based on an ongoing research that aims at studying how storytelling approaches can be applied in designing public customer journeys and service environments. It first introduces briefly h

UR - http://www.servdes.org/conference/papers/

M3 - Conference article in proceedings

SP - 1

EP - 10

BT - ServDes.2010. Second Nordic Conference on Service Design and Service Innovation

PB - Linköping University Electronic Press

CY - Linköping, Sweden

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Spicing up public journeys Storytelling as a design strategy

Abstrakti

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