Social motivations to use gamification: An empirical study of gamifying exercise

Juho Hamari, Jonna Koivisto

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussaConference article in proceedingsScientific


This paper investigates how social factors predict attitude towards gamification and intention to continue using gamified services, as well as intention to recommend gamified services to others. The paper employs structural equation modelling for analyses of data (n=107) gathered through a survey that was conducted among users of one of the world's largest gamification applications for physical exercise called Fitocracy. The results indicate that social factors are strong predictors for attitudes and use intentions towards gamified services.

OtsikkoECIS 2013 - Proceedings of the 21st European Conference on Information Systems
KustantajaAssociation for Information Systems
TilaJulkaistu - 2013
OKM-julkaisutyyppiB3 Vertaisarvioimaton artikkeli konferenssijulkaisussa
TapahtumaEuropean Conference on Information Systems - Utrecht, Alankomaat
Kesto: 6 kesäk. 20138 kesäk. 2013
Konferenssinumero: 21


ConferenceEuropean Conference on Information Systems


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