Service Myopia?A New Recipe for Client-Provider Value Creation

K. Möller; R. Rajala; Mika Westerlund

Service Myopia?A New Recipe for Client-Provider Value Creation

Markkinoinnin laitos

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference article in proceedings › Scientific › vertaisarvioitu

Alkuperäiskieli	Englanti
Otsikko	Innovation in Services: Challenges and opportunities for economies, industries and firms, The Berkeley-Tekes Service Innovation Conference, Berkely, California, USA, 27-28 April, 2007
Kustantaja	Haas School of Business
Tila	Julkaistu - 2007
OKM-julkaisutyyppi	A4 Artikkeli konferenssijulkaisussa

Siteeraa tätä

@inproceedings{bbf546b949cc4de29818ce54ce56f356,

title = "Service Myopia?A New Recipe for Client-Provider Value Creation",

author = "K. M{\"o}ller and R. Rajala and Mika Westerlund",

year = "2007",

language = "English",

booktitle = "Innovation in Services: Challenges and opportunities for economies, industries and firms, The Berkeley-Tekes Service Innovation Conference, Berkely, California, USA, 27-28 April, 2007",

publisher = "Haas School of Business",

address = "United States",

}

Service Myopia?A New Recipe for Client-Provider Value Creation. / Möller, K.; Rajala, R.; Westerlund, Mika.
Innovation in Services: Challenges and opportunities for economies, industries and firms, The Berkeley-Tekes Service Innovation Conference, Berkely, California, USA, 27-28 April, 2007. Haas School of Business, 2007.

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference article in proceedings › Scientific › vertaisarvioitu

TY - GEN

T1 - Service Myopia?A New Recipe for Client-Provider Value Creation

AU - Möller, K.

AU - Rajala, R.

AU - Westerlund, Mika

PY - 2007

Y1 - 2007

M3 - Conference article in proceedings

BT - Innovation in Services: Challenges and opportunities for economies, industries and firms, The Berkeley-Tekes Service Innovation Conference, Berkely, California, USA, 27-28 April, 2007

PB - Haas School of Business

ER -