Sales channel strategies in export marketing of small and medium sized Northern Irish design companies

Sharon Loane; Jim Bell; Mika Gabrielsson; Zuhair Al-Obaidi

Sales channel strategies in export marketing of small and medium sized Northern Irish design companies

Sharon Loane, Jim Bell, Mika Gabrielsson, Zuhair Al-Obaidi

Markkinoinnin laitos

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Chapter › Scientific › vertaisarvioitu

Alkuperäiskieli	Englanti
Otsikko	Internationalization : firm strategies and managment
Toimittajat	Colin Wheeler, Frank McDonald, Irene Greaves
Julkaisupaikka	Basingstoke
Kustantaja	PALGRAVE MACMILLAN
Sivut	163-186
ISBN (painettu)	1-4039-0671-8
Tila	Julkaistu - 2003
OKM-julkaisutyyppi	A3 Kirjan osa tai toinen tutkimuskirja

Siteeraa tätä

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title = "Sales channel strategies in export marketing of small and medium sized Northern Irish design companies",

author = "Sharon Loane and Jim Bell and Mika Gabrielsson and Zuhair Al-Obaidi",

year = "2003",

language = "English",

isbn = "1-4039-0671-8",

pages = "163--186",

editor = "Colin Wheeler and Frank McDonald and Irene Greaves",

booktitle = "Internationalization : firm strategies and managment",

publisher = "PALGRAVE MACMILLAN",

address = "United States",

}

Sales channel strategies in export marketing of small and medium sized Northern Irish design companies. / Loane, Sharon; Bell, Jim; Gabrielsson, Mika; Al-Obaidi, Zuhair.

Internationalization : firm strategies and managment. toim. / Colin Wheeler; Frank McDonald; Irene Greaves. Basingstoke : PALGRAVE MACMILLAN, 2003. s. 163-186.

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Chapter › Scientific › vertaisarvioitu

TY - CHAP

T1 - Sales channel strategies in export marketing of small and medium sized Northern Irish design companies

AU - Loane, Sharon

AU - Bell, Jim

AU - Gabrielsson, Mika

AU - Al-Obaidi, Zuhair

PY - 2003

Y1 - 2003

M3 - Chapter

SN - 1-4039-0671-8

SP - 163

EP - 186

BT - Internationalization : firm strategies and managment

A2 - Wheeler, Colin

A2 - McDonald, Frank

A2 - Greaves, Irene

PB - PALGRAVE MACMILLAN

CY - Basingstoke

ER -