Sales activity systematization and performance: differences between product and service firms

Petri Parvinen, Jaakko Aspara, Sami Kajalo, Joel Hietanen

Tutkimustuotos: Lehtiartikkeli › Article › Scientific › vertaisarvioitu

5 Sitaatiot (Scopus)

Alkuperäiskieli	Englanti
Sivut	494-505
Julkaisu	Journal of Business and Industrial Marketing
Vuosikerta	28
Numero	6
DOI - pysyväislinkit	https://doi.org/10.1108/JBIM-04-2013-0101
Tila	Julkaistu - 2013
OKM-julkaisutyyppi	A1 Julkaistu artikkeli, soviteltu

Pääsy asiakirjaan

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T1 - Sales activity systematization and performance: differences between product and service firms

AU - Parvinen, Petri

AU - Aspara, Jaakko

AU - Kajalo, Sami

AU - Hietanen, Joel

PY - 2013

Y1 - 2013

UR - http://dx.doi.org/10.1108/JBIM-04-2013-0101

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M3 - Article

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EP - 505

JO - Journal of Business and Industrial Marketing

JF - Journal of Business and Industrial Marketing

SN - 0885-8624

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