Safe shoulders and personal faces - Transforming Brand strategy to product design

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference article in proceedings › Scientific › vertaisarvioitu

Alkuperäiskieli	Englanti
Otsikko	12th International Product Development Management Conference, Copenhagen, Denmark, 12-14 June 2005
Sivut	765-779
Tila	Julkaistu - 2005
OKM-julkaisutyyppi	A4 Artikkeli konferenssijulkaisussa

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@inproceedings{5e7a16e1a98b464fa3685600f01e26ea,

title = "Safe shoulders and personal faces - Transforming Brand strategy to product design",

author = "Toni-Matti Karjalainen",

year = "2005",

language = "English",

pages = "765--779",

booktitle = "12th International Product Development Management Conference, Copenhagen, Denmark, 12-14 June 2005",

}