The multiplicity of targets of the 5G and further future technologies, set by the modern societies and industry, lacks the establishment of design methods for the highly multidisciplinary application of wireless platforms for small cells. Constraints are set by the overall energy concept, structural safety and sustainability. Various Smart poles and Light poles exist but it is challenging to define the design drivers especially for a composite load-carrying structure. In this study, the design drivers of a composite 5G smart pole are determined and the connecting design between finite element modelling (FEM), signal penetration and computational fluid dynamics (CFD) for thermal analysis are reported as an interdisciplinary process. The results emphasize the significant effects of thermal loading on the material selection. The physical architecture, including various cutouts, is manipulated by the needs of the mmW radios, structural safety and the societal preferences of sustainable city planning, i.e., heat management and aesthetic reasons. Finally, the paint thickness and paint type must be optimized due to radome-integrated radios. In the future, sustainability regulations and realized business models will define the cost-structure and the response by customers.