Abstrakti
This paper identifies and discusses four ways in which social media have changed consumer experience: 1) communalization 2) hyper-signification of mundane 3) mediation of physical experiences; and 4) flattening. This conceptual exploration provides a motivation for further empirical studies of the impacts of social media on the lives of consumers.
Alkuperäiskieli | Englanti |
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Otsikko | Asia-Pacific Advances in Consumer Research |
Kustantaja | Association for Consumer Research |
Sivut | 129-131 |
Vuosikerta | 10 |
Tila | Julkaistu - 2012 |
OKM-julkaisutyyppi | D3 Ammatillisen konferenssin julkaisusarja |
Tapahtuma | Asia-Pacific Association for Consumer Research Conference - Queenstown, Uusi-Seelanti Kesto: 6 heinäk. 2012 → 8 heinäk. 2012 |
Julkaisusarja
Nimi | Asia-Pacific Advances in Consumer Research |
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Vuosikerta | 10 |
Conference
Conference | Asia-Pacific Association for Consumer Research Conference |
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Maa/Alue | Uusi-Seelanti |
Kaupunki | Queenstown |
Ajanjakso | 06/07/2012 → 08/07/2012 |