Rethinking Consumer Experience in Social Media – a Conceptual Approach

Ilona Mikkonen; Nikilesh Dholakia; Saara Könkkölä

Rethinking Consumer Experience in Social Media – a Conceptual Approach

Ilona Mikkonen, Nikilesh Dholakia, Saara Könkkölä

Markkinoinnin laitos

University of Rhode Island

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Chapter › Professional

Abstrakti

This paper identifies and discusses four ways in which social media have changed consumer experience: 1) communalization 2) hyper-signification of mundane 3) mediation of physical experiences; and 4) flattening. This conceptual exploration provides a motivation for further empirical studies of the impacts of social media on the lives of consumers.

Alkuperäiskieli	Englanti
Otsikko	Asia-Pacific Advances in Consumer Research
Kustantaja	Association for Consumer Research
Sivut	129-131
Tila	Julkaistu - 2012
OKM-julkaisutyyppi	D2 Artikkeli ammatillisessa kokoomateoksessa
Tapahtuma	Asia-Pacific Association for Consumer Research Conference - Queenstown, Uusi-Seelanti Kesto: 6 heinäk. 2012 → 8 heinäk. 2012

Julkaisusarja

Nimi	Asia-Pacific Advances in Consumer Research
Vuosikerta	10

Conference

Conference	Asia-Pacific Association for Consumer Research Conference
Maa/Alue	Uusi-Seelanti
Kaupunki	Queenstown
Ajanjakso	06/07/2012 → 08/07/2012

Pääsy asiakirjaan

http://www.acrwebsite.org/volumes/1011121/volumes/ap11/AP-10

Siteeraa tätä

@inbook{a4ae11bc49d9423eac116ce6abb3d957,

title = "Rethinking Consumer Experience in Social Media – a Conceptual Approach",

abstract = "This paper identifies and discusses four ways in which social media have changed consumer experience: 1) communalization 2) hyper-signification of mundane 3) mediation of physical experiences; and 4) flattening. This conceptual exploration provides a motivation for further empirical studies of the impacts of social media on the lives of consumers.",

author = "Ilona Mikkonen and Nikilesh Dholakia and Saara K{\"o}nkk{\"o}l{\"a}",

year = "2012",

language = "English",

series = "Asia-Pacific Advances in Consumer Research",

publisher = "Association for Consumer Research",

pages = "129--131",

booktitle = "Asia-Pacific Advances in Consumer Research",

address = "United States",

note = "Asia-Pacific Association for Consumer Research Conference<br/> ; Conference date: 06-07-2012 Through 08-07-2012",

}

Mikkonen, I, Dholakia, N & Könkkölä, S 2012, Rethinking Consumer Experience in Social Media – a Conceptual Approach. julkaisussa Asia-Pacific Advances in Consumer Research. Asia-Pacific Advances in Consumer Research, Vuosikerta 10, Association for Consumer Research, Sivut 129-131, Asia-Pacific Association for Consumer Research Conference
, Queenstown, Uusi-Seelanti, 06/07/2012. <http://www.acrwebsite.org/volumes/1011121/volumes/ap11/AP-10>

Rethinking Consumer Experience in Social Media – a Conceptual Approach. / Mikkonen, Ilona; Dholakia, Nikilesh; Könkkölä, Saara.
Asia-Pacific Advances in Consumer Research. Association for Consumer Research, 2012. s. 129-131 (Asia-Pacific Advances in Consumer Research; Vuosikerta 10).

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Chapter › Professional

TY - CHAP

T1 - Rethinking Consumer Experience in Social Media – a Conceptual Approach

AU - Mikkonen, Ilona

AU - Dholakia, Nikilesh

AU - Könkkölä, Saara

PY - 2012

Y1 - 2012

N2 - This paper identifies and discusses four ways in which social media have changed consumer experience: 1) communalization 2) hyper-signification of mundane 3) mediation of physical experiences; and 4) flattening. This conceptual exploration provides a motivation for further empirical studies of the impacts of social media on the lives of consumers.

AB - This paper identifies and discusses four ways in which social media have changed consumer experience: 1) communalization 2) hyper-signification of mundane 3) mediation of physical experiences; and 4) flattening. This conceptual exploration provides a motivation for further empirical studies of the impacts of social media on the lives of consumers.

M3 - Chapter

T3 - Asia-Pacific Advances in Consumer Research

SP - 129

EP - 131

BT - Asia-Pacific Advances in Consumer Research

PB - Association for Consumer Research

T2 - Asia-Pacific Association for Consumer Research Conference<br/>

Y2 - 6 July 2012 through 8 July 2012

ER -

Rethinking Consumer Experience in Social Media – a Conceptual Approach

Abstrakti

Julkaisusarja

Conference

Pääsy asiakirjaan

Sormenjälki

Siteeraa tätä