@inproceedings{c590ab9ebcc842af8b0628797770c4e9,
title = "Relationalism as a Marketing Strategy: An Empirical Investigation of Business-to-Business Firms in the Finnish Metal and Electrotechnical Industry",
author = "A. Lindblom and R. Olkkonen and H. Tikkanen",
note = "notValidatingIssn:047522151",
year = "2004",
language = "English",
publisher = "Australian and New Zealand Marketing Academy (ANZMAC)",
booktitle = "ANZMAC 2004 Conference, Wellington, New Zealand, 29 November - 1 December, 2004",
address = "Australia",
}