Reinforcing the capability perspective of value-based selling: A response to the commentary by Jaakkola, Frösén and Tikkanen on the paper “Value-based selling: An organizational capability perspective

Risto Rajala; Pekka Töytäri

Reinforcing the capability perspective of value-based selling: A response to the commentary by Jaakkola, Frösén and Tikkanen on the paper “Value-based selling: An organizational capability perspective

Tuotantotalouden laitos

Tutkimustuotos: Lehtiartikkeli › Article › Scientific › vertaisarvioitu

Alkuperäiskieli	Englanti
Sivut	115-116
Julkaisu	Industrial Marketing Management
Vuosikerta	45
Numero	February
Tila	Julkaistu - 2015
OKM-julkaisutyyppi	A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä

Muut tiedostot ja linkit

http://dx.doi.org/10.1016/j.indmarman.2015.02.027

Siteeraa tätä

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title = "Reinforcing the capability perspective of value-based selling: A response to the commentary by Jaakkola, Fr{\"o}s{\'e}n and Tikkanen on the paper “Value-based selling: An organizational capability perspective",

author = "Risto Rajala and Pekka T{\"o}yt{\"a}ri",

year = "2015",

language = "English",

volume = "45",

pages = "115--116",

journal = "Industrial Marketing Management",

issn = "0019-8501",

publisher = "Elsevier",

number = "February",

}

Reinforcing the capability perspective of value-based selling: A response to the commentary by Jaakkola, Frösén and Tikkanen on the paper “Value-based selling: An organizational capability perspective. / Rajala, Risto ; Töytäri, Pekka.
julkaisussa: Industrial Marketing Management, Vuosikerta 45, Nro February, 2015, s. 115-116.

Tutkimustuotos: Lehtiartikkeli › Article › Scientific › vertaisarvioitu

TY - JOUR

T1 - Reinforcing the capability perspective of value-based selling: A response to the commentary by Jaakkola, Frösén and Tikkanen on the paper “Value-based selling: An organizational capability perspective

AU - Rajala, Risto

AU - Töytäri, Pekka

PY - 2015

Y1 - 2015

UR - http://dx.doi.org/10.1016/j.indmarman.2015.02.027

M3 - Article

SN - 0019-8501

VL - 45

SP - 115

EP - 116

JO - Industrial Marketing Management

JF - Industrial Marketing Management

IS - February

ER -