Reflections on the marketization of arts in neoliberal capitalism

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussaChapterScientificvertaisarvioitu

Abstrakti

This chapter focuses on the marketization of art as a modality of the neoliberal economization, discussing how understandings of the role of art in society and the relationship between art and the market have evolved over time and how the ongoing marketization of the artworld is manifested today, particularly in the context of art museums. The aim is to explore and better understand how, in the contemporary conditions of neoliberal capitalism, the creation, presentation, and reception of art as a cultural practice has become problematized as economic activity. Overall, the chapter argues that the marketization of art involves not only processes through which artists and art organizations becoming more market-oriented — more customer and profit-oriented — as a rational response to increased competition, government cuts, and demands by funding organizations. Marketization, in the field of art, also reflects a more general process of economization through which the role of art in society, and in the everyday lives of individuals and communities, is changing.
AlkuperäiskieliEnglanti
OtsikkoMuseum Marketization
AlaotsikkoCultural Institutions in the Neoliberal Era
ToimittajatKarin Ekström
JulkaisupaikkaLondon
KustantajaRoutledge
Luku1
Sivut19-33
Sivumäärä15
Painos1st
ISBN (elektroninen)9780429401510
ISBN (painettu)9781138393851, 9781138393868
DOI - pysyväislinkit
TilaJulkaistu - 10 joulukuuta 2019
OKM-julkaisutyyppiA3 Kirjan osa tai toinen tutkimuskirja

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  • Siteeraa tätä

    Eräranta, K., Moisander, J., & Penttilä, V. (2019). Reflections on the marketization of arts in neoliberal capitalism. teoksessa K. Ekström (Toimittaja), Museum Marketization: Cultural Institutions in the Neoliberal Era (1st toim., Sivut 19-33). London: Routledge. https://doi.org/10.4324/9780429401510