Pursuing frugal innovation for sustainability at the grassroots level

Mokter Hossain, Jarkko Levänen, Marleen Wierenga

Tutkimustuotos: LehtiartikkeliArticleScientificvertaisarvioitu

1 Sitaatiot (Scopus)
14 Lataukset (Pure)

Abstrakti

Firms are often criticized for their reluctance to embrace sustainability in their business strategies. Frugal innovation is a recent concept that represents a new way for firms to serve underserved customers in developing countries while also promoting sustainability. Based on three cases of frugal innovation at the grassroots level in India, this article demonstrates how frugal innovation presents a promising way to tackle some of today's pressing societal problems with new business models. We use a range of parameters for economic, social, and environmental sustainability to strengthen the case for frugal innovation. This article attempts to inspire scholars to consider frugal innovation further in their future research endeavors and encourage firms to integrate it into their existing business models.
AlkuperäiskieliEnglanti
Artikkeli1740877620000534
Sivut374-381
Sivumäärä8
JulkaisuManagement and Organization Review
Vuosikerta17
Numero2
Varhainen verkossa julkaisun päivämäärä22 helmikuuta 2021
DOI - pysyväislinkit
TilaJulkaistu - toukokuuta 2021
OKM-julkaisutyyppiA1 Julkaistu artikkeli, soviteltu

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