Psychologically targeted persuasive advertising and product information presentation in eCommerce

T. Saari, Marko Turpeinen, N. Ravaja, J. Laarni, K. Kallinen

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference contribution › Scientific › vertaisarvioitu

Alkuperäiskieli	Englanti
Otsikko	ICEC 2004, the international conference for electronic commerce, Delft, The Netherlands, 25-27 October 2004
Sivut	22-36
Tila	Julkaistu - 2004
OKM-julkaisutyyppi	A4 Artikkeli konferenssijulkaisussa

OpenUrl-saatavuus

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title = "Psychologically targeted persuasive advertising and product information presentation in eCommerce",

author = "T. Saari and Marko Turpeinen and N. Ravaja and J. Laarni and K. Kallinen",

year = "2004",

language = "English",

pages = "22--36",

booktitle = "ICEC 2004, the international conference for electronic commerce, Delft, The Netherlands, 25-27 October 2004",

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Psychologically targeted persuasive advertising and product information presentation in eCommerce. / Saari, T.; Turpeinen, Marko; Ravaja, N. et al.
ICEC 2004, the international conference for electronic commerce, Delft, The Netherlands, 25-27 October 2004. 2004. s. 22-36.

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference contribution › Scientific › vertaisarvioitu

TY - GEN

T1 - Psychologically targeted persuasive advertising and product information presentation in eCommerce

AU - Saari, T.

AU - Turpeinen, Marko

AU - Ravaja, N.

AU - Laarni, J.

AU - Kallinen, K.

PY - 2004

Y1 - 2004

M3 - Conference contribution

SP - 22

EP - 36

BT - ICEC 2004, the international conference for electronic commerce, Delft, The Netherlands, 25-27 October 2004

ER -