Product-featuring stock advertisements: Effects on consumer-investors' investment interest

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference article in proceedings › Scientific › vertaisarvioitu

Alkuperäiskieli	Englanti
Otsikko	Academy of Marketing Science Annual Conference (AMS), Coral Gables, USA, May 24-27, 2011
Kustantaja	Academy of Marketing Science
Tila	Julkaistu - 2011
OKM-julkaisutyyppi	A4 Artikkeli konferenssijulkaisussa

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@inproceedings{08709be4d518478ca62efa89ae45d763,

title = "Product-featuring stock advertisements: Effects on consumer-investors' investment interest",

author = "Jaakko Aspara and Amitav Chakravarti",

year = "2011",

language = "English",

booktitle = "Academy of Marketing Science Annual Conference (AMS), Coral Gables, USA, May 24-27, 2011",

publisher = "Academy of Marketing Science",

address = "United States",

}

Product-featuring stock advertisements: Effects on consumer-investors' investment interest. / Aspara, Jaakko; Chakravarti, Amitav.
Academy of Marketing Science Annual Conference (AMS), Coral Gables, USA, May 24-27, 2011. Academy of Marketing Science, 2011.

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference article in proceedings › Scientific › vertaisarvioitu