Platforms in the Sharing Economy: Does Business Strategy Determine Platform Structure?

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussavertaisarvioitu

Tutkijat

Organisaatiot

  • The Wharton School at The University of Pennsylvania
  • Copenhagen Business School

Kuvaus

Sharing economy businesses are increasingly important, but the relationships between their strategies and their platforms’ structure has received insufficient attention. To address this gap, we develop testable hypotheses building on following expectations. 1) Sharing economy businesses are attacking mature markets; 2) most sharing economy
businesses follow one of Porter’s two basic strategies, seeking a price advantage or a differentiation advantage; and 3) platforms that support differentiation-based strategies must provide more information to their users than platforms that support cost-based strategies. We located a database of 100 investment-grade sharing economy businesses to test our hypotheses. Our hypotheses received strong support from this database.

Yksityiskohdat

AlkuperäiskieliEnglanti
OtsikkoProceedings of the 52nd Hawaii International Conference on System Sciences (HICSS 2019)
TilaJulkaistu - 2019
OKM-julkaisutyyppiA4 Artikkeli konferenssijulkaisuussa
TapahtumaAnnual Hawaii International Conference on System Sciences - Grand Wailea, Yhdysvallat
Kesto: 8 tammikuuta 201911 tammikuuta 2019
Konferenssinumero: 52

Conference

ConferenceAnnual Hawaii International Conference on System Sciences
LyhennettäHICSS
MaaYhdysvallat
KaupunkiGrand Wailea
Ajanjakso08/01/201911/01/2019

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