Platforms in the Sharing Economy: Does Business Strategy Determine Platform Structure?

Eric Clemons, Ioanna Constantiou, Attila Marton, Virpi Tuunainen

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussaConference article in proceedingsScientificvertaisarvioitu

180 Lataukset (Pure)

Abstrakti

Sharing economy businesses are increasingly important, but the relationships between their strategies and their platforms’ structure has received insufficient attention. To address this gap, we develop testable hypotheses building on following expectations. 1) Sharing economy businesses are attacking mature markets; 2) most sharing economy
businesses follow one of Porter’s two basic strategies, seeking a price advantage or a differentiation advantage; and 3) platforms that support differentiation-based strategies must provide more information to their users than platforms that support cost-based strategies. We located a database of 100 investment-grade sharing economy businesses to test our hypotheses. Our hypotheses received strong support from this database.
AlkuperäiskieliEnglanti
OtsikkoProceedings of the 52nd Hawaii International Conference on System Sciences (HICSS 2019)
KustantajaHawaii International Conference on System Sciences
Sivumäärä10
ISBN (elektroninen)978-0-9981331-2-6
TilaJulkaistu - 2019
OKM-julkaisutyyppiA4 Artikkeli konferenssijulkaisussa
TapahtumaAnnual Hawaii International Conference on System Sciences - Grand Wailea, Yhdysvallat
Kesto: 8 tammik. 201911 tammik. 2019
Konferenssinumero: 52

Conference

ConferenceAnnual Hawaii International Conference on System Sciences
LyhennettäHICSS
Maa/AlueYhdysvallat
KaupunkiGrand Wailea
Ajanjakso08/01/201911/01/2019

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