Perspectives of mass customisation and modularisation in health service delivery : A scoping review

Mass customisation and modularisation are considered means to enhance patient-centredness and control increasing healthcare expenditures. The purpose of this study is to identify existing knowledge regarding the application of mass customisation and modularisation in healthcare delivery while focusing specifically on outcomes. A scoping review was conducted with various combinations of search terms using Scopus. Nearly 2,000 studies were identified of which 18 met inclusion criteria. Patient experience, customisation, and the economic impact on service delivery were analysed. Mass customisation and modularisation may be applicable in healthcare. The model may increase patient satisfaction. However, more knowledge of the outcomes of mass customisation is needed. As the number of studies in this area is limited, more empirical mixed methods research on the implementation and outcomes of mass customisation is needed to understand the expected benefits and to determine the possible effects on patient satisfaction and financial implications.